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Colchoneta

Maybe

The top 5 brands take only 39% of clicks. But buyers convert on only 0.7% of searches, so Colchoneta is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$78K/yr229K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
25%top-5 click share · 39 brands · 71 sellers

Flapen Score

Colchoneta against its category

The dotted line is the Home & Kitchen average. Past it, Colchoneta is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colchoneta market on Amazon at a glance

Shoppers on Amazon United States searched for Colchoneta 229K times last year and spent an estimated $78K. The top 5 brands take 39% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
0.7%
Market size, estimated
$78Ka year
Peak month
December1.4× the quietest month
Top search term
colchoneta54K searches a year

02 · Price

A sale here is worth $48.25.

Listings sell for $48.25 on average, from $13.78 to $125.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $48.25 that is $0 to $5K a year per listing.

Average price
$48.25inside the $15 to $100 sweet spot
Price range
$13.78–$125.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #30 within Living Room Furniture. It carries 5,109 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#30in Living Room Furniture
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,109per listing
Listings tracked
62

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Colchoneta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

71

Top-5 brand share

39%

Top 20: 84%

Top-5 click share

25%

Top 20: 62%

Open market

57%

  • Brand 114%
  • Brand 210%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Colchoneta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Colchoneta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colchoneta54K/yr
  • sleepover mattress36K/yr
  • kids mattress for floor17K/yr
  • sleepover bed26K/yr
  • colchoneta twin17K/yr
  • toddler floor mattress13K/yr
  • sleep over mattresses14K/yr
  • foldable floor mattress for kids10K/yr
  • floor cot7K/yr
  • lounge mat9K/yr

Reviews and returns

What reviews say buyers love and hate about Colchoneta

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Thickness”
3.3%of orders come back
“Not as thick as described”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Colchoneta questions

Answered from the same tracked data.