colchon king
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$412K$412K/yr · 137K searches
Review moat
Good1,384.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$254.28avg listing price — sweet spot $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$53.28–$828.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, colchon king is a $412K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
colchon king market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $318K–$381K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #330
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 96%
- Out of stock
- 35.9%
- Avg brand age
- 20 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
68 rising
Sellers
92
Top-5 brand share
35%
Top 20: 70%
Top-5 click share
20%
Top 20: 48%
Open market
60%
- Generic12%
- Novilla8%
- RWAEZYBLUX6%
- QOFYU5%
- NeoDream5%
- COMFBOX4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +8.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top colchon king search terms
- colchon king100K/yr
- colchn king size27K/yr
- colchones king size en oferta10K/yr
- colchon king size en oferta298/yr
Top colchon king products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QOFYU Premium 12 Inch King Mattress - Black Diamond Quilted Individual Pocket Spring & Memory Foam Top Cooling & Pressure Relief Bed in a Box
QOFYU$244.683.9★324 rev
NeoDream King Size Mattress 12 Inch Hybrid Matress with Memory Foam & Individual Pocket Springs King Mattress in a Box Medium Firm Feel Pressure Relief Edge Support Motion Isolation
NeoDream$193.954.5★440 rev
12 Inch King Size Mattress | The Feel Most Sleepers Prefer King Mattress Hybrid | Contouring Memory Foam Comfort & Balanced Support for Back and Side Sleepers Medium-Firm (King 12 12 Inches)
COMFBOX$225.144.4★47 rev
King Mattress 12 Inch Hybrid King Size Mattress in a Box Medium Firm Mattresses with Memory Foam & Pocket Springs Pressure Relief Cool Fresh Sleep Enhanced Edge Support 80 x 76
Generic$199.454.6★73 rev
EGOHOME 14 Inch King Size Memory Foam Mattress for Back Pain Cooling Copper Gel Bed in a Box Foam Made in USA CertiPUR-US Certified Therapeutic Medium Firm 76x80x14 Black
MLILY$551.834.4★5,915 rev
Newest
by launch date
DSOUL King Mattress 14 Inch Medium Firm Hybrid with Memory Foam& Individually Wrapped Pocket Coils for Support CertiPUR-US Certified
DSOUL$270.3537 rev
King Mattress 12 Inch Hybrid King Size Mattress in a Box Medium Firm Mattresses with Memory Foam & Pocket Springs Pressure Relief Cool Fresh Sleep Enhanced Edge Support 80 x 76
Generic$199.4573 rev
CRYREINA King Size Mattress 14 Inch King Mattress Hybrid in Box Individual Pocket Springs Medium Firm Breathable and Comfort
CRYREINA$218.0857 rev
CRYREINA King Size Mattress 12 Inch King Mattress Hybrid in Box Individual Pocket Springs Medium Firm Breathable and Comfort
CRYREINA$186.0240 rev
12 Inch King Size Mattress | The Feel Most Sleepers Prefer King Mattress Hybrid | Contouring Memory Foam Comfort & Balanced Support for Back and Side Sleepers Medium-Firm (King 12 12 Inches)
COMFBOX$225.1447 rev
Trending
90-day click momentumCRYREINA King Size Mattress 12 Inch King Mattress Hybrid in Box Individual Pocket Springs Medium Firm Breathable and Comfort
CRYREINA$186.024.6★
CRYREINA King Size Mattress 14 Inch King Mattress Hybrid in Box Individual Pocket Springs Medium Firm Breathable and Comfort
CRYREINA$218.084.6★
12 Inch King Size Mattress | The Feel Most Sleepers Prefer King Mattress Hybrid | Contouring Memory Foam Comfort & Balanced Support for Back and Side Sleepers Medium-Firm (King 12 12 Inches)
COMFBOX$225.144.4★
King Size Mattress 12 Inch Hybrid King Mattress in a Box Medium Firm Memory Foam & Pocketed Springs Pressure Relief CertiPUR-US Certified& Fiberglass Free Motion Isolation 365-Night Trial
SayTale$198.904.6★
King Size Mattress 14 Inch Hybrid King Mattress in a Box Medium Firm Memory Foam Mattress with Individual Pocket Springs Upgrade Zoned Support Motion Isolation&Pressure Relief CertiPUR-US
Generic$260.314.5★
What buyers say about colchon king
What buyers praise and complain about, mined from review topics.What buyers love
“very comfortable to use”
“Money well spent”
“the memory foam is perfect”
“Amazing quality”
“Very soft and fluffy”
“Fits bed amazing”
“Easy to install”
“its not sagging”
“Very cushiony”
“just what I was looking for”
What buyers complain about
“This is not soft”
“Not as comfortable as seems”
“quality control issues”
“Not as thick as you think”
“Did not fully expand in places”
“it sags in the middle”
“Not durable”
“Disappointing because it was expensive”
“not true to size”
“False advertisement”
Top return reasons
Common questions
- Is colchon king profitable to sell on Amazon United States?
- The niche generates $412K/yr across 118 tracked products. 70 of 85 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the colchon king niche?
- 68 brands and 92 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in colchon king?
- Top complaints mined from reviews: Hard Feel, Comfort-Overall, Quality-Overall. The return rate is 1.4%.
- When does demand for colchon king peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the colchon king niche?
- Listings span $53.28–$828.65; the average listing price is $254.28 (sweet spot $15–$100). The average incumbent carries 1,384 reviews — the moat a new listing must climb.