cohiba
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.30avg listing price — sweet spot $15–$100
Price range
Great$6.76–$61.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good710.62avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, cohiba is a $32K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
cohiba market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $27K–$34K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 0%
- Out of stock
- 4.9%
- Avg brand age
- 50 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
17%
- GUEVARA48%
- Generic14%
- hancigar8%
- VQP6%
- OILP4%
- cigar in style4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top cohiba search terms
- cohiba28K/yr
- cohiba ashtray12K/yr
- cohiba cigars6K/yr
- cohiba cigar ashtray7K/yr
Top cohiba products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cigar ashtray 8 Big Round Outdoor Ash tray for Patio/Outside/Indoor
GUEVARA$6.764.8★2,181 rev
GUEVARA 8 Big Round Outdoor Cigars Ash tray for Patio/Outside/Indoor
GUEVARA$24.454.8★2,181 rev
5 Cigar Ashtray Black and Gold Round Ceramic 4 Rests
Generic$60.005.0★12 rev
Cigar Ashtray Cigarettes Outdoor Cigars Ash tray for Men travel/Patio/Outside/Indoor Ashtrays
GUEVARA$11.964.6★189 rev
Lighter Torch Metal Windproof 3 Jet Blue Flame Torch Cigarette Lighters Cigar (Classic Yellow)
VQP$30.594.2★157 rev
Newest
by launch date
Cigar Patio Big Ashtrays for 8 Square Portable Large Ashtray
GUEVARA$18.3192 rev
5 Cigar Ashtray Black and Gold Round Ceramic 4 Rests
Generic$60.0012 rev
Cigar ashtray 8 Big Round Outdoor Ash tray for Patio/Outside/Indoor
GUEVARA$21.122,181 rev
5-in-1 Cigar Lighter with Double Jet Flame V-Cutter Punch Draw Enhancer & Cigar Rest Windproof Refillable Butane Lighter All-in-One Cigar Accessory Gift for Men
Cigarol$16.31137 rev
Arturo Special Edition Casa Cuba Ceramic Cigar Ashtray
Fuente$61.73242 rev
Trending
90-day click momentumCigar Patio Big Ashtrays for 8 Square Portable Large Ashtray
GUEVARA$18.314.5★
GUEVARA 8 Big Round Outdoor Cigars Ash tray for Patio/Outside/Indoor
GUEVARA$24.454.8★
Cigar Ashtray - Premium Triangle Ashtray Deep Basin Holds 3 Cigars Durable
CIGARFEAST$10.794.8★
Limited Edition Large 8.75 Arturo Fuente Porcelain Cigar Ashtray
Arturo Fuente$61.804.7★
Cigar Ashtray Travel Portable Single Ceramic Ashtray Cigar Accessories for Indoor Outdoor Office Patio(Yellow)
hancigar$7.064.3★
What buyers say about cohiba
What buyers praise and complain about, mined from review topics.What buyers love
“still quality and it keeps my sticks fresh which is all I wanted”
“Good for the money”
“Best Gift Evet”
“Just the right size”
“Quick and easy”
“Attractive and stylish design”
“Works As Advertised”
“Solid”
“all my cigars are really fresh”
“Just follow instructions as indicated”
What buyers complain about
“never worked”
“gauge sucks”
“Cheaply made”
“I paid for what I got”
“Only thing is cigar barely fits”
“still won't hold”
“doesnt keep a stready humidity”
“Not Good At Holding Humidity”
“Cheap plastic”
“Its already discolored”
Top return reasons
Common questions
- Is cohiba profitable to sell on Amazon United States?
- The niche generates $32K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the cohiba niche?
- 14 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in cohiba?
- Top complaints mined from reviews: Functionality-Overall, Measurement/Reading Accuracy, Quality-Overall. The return rate is 1.8%.
- When does demand for cohiba peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cohiba niche?
- Listings span $6.76–$61.80; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.