Coffee Table
MaybeShoppers spend an estimated $15.0M a year here. But buyers convert on only 0.4% of searches, so Coffee Table is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 4963
- Market size
- $15.0M/yr41.1M searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 22%top-5 click share · 62 brands · 83 sellers
Flapen Score
Coffee Table against its category
The dotted line is the Home & Kitchen average. Past it, Coffee Table is stronger. Inside it, weaker.
Market
The Coffee Table market on Amazon at a glance
Shoppers on Amazon United States searched for Coffee Table 41.1M times last year and spent an estimated $15.0M. The top 5 brands take 34% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 41.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.0M a year.
- Searches, last 12 months
- 41.1M
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $15.0Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- coffee table18.6M searches a year
02 · Price
A sale here is worth $104.19.
Listings sell for $104.19 on average, from $29.81 to $249.15. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,000 to 1,250 of them. At $104.19 that is $104K to $130K a year per listing.
- Average price
- $104.19above the $15 to $100 sweet spot
- Price range
- $29.81–$249.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $104K–$130K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #121 within Living Room Furniture. It carries 1,327 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 62%
- Out of stock, average day
- 3.3%
- Average rank
- #121in Living Room Furniture
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,327per listing
- Listings tracked
- 98
04 · Newcomers
25 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 28
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Coffee Table products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
62 falling
Sellers
83
Top-5 brand share
34%
Top 20: 70%
Top-5 click share
22%
Top 20: 48%
Open market
62%
- Brand 110%
- Brand 29%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Coffee Table search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Coffee Table search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee table18.6M/yr
- coffee tables for living room4.4M/yr
- round coffee table2.9M/yr
- mesa de centro para sala1.5M/yr
- living room table1.2M/yr
- small coffee table1.5M/yr
- living room tables1.9M/yr
- coffee table with storage1.3M/yr
- coffee tables1.1M/yr
- lift top coffee table1.0M/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Table
We read the reviews and the return reasons for every product selling here.
“Assembly Nightmare”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Table questions
Answered from the same tracked data.









