Is coffee stoppers profitable to sell on Amazon United States?

The niche generates $103K/yr across 8 tracked products. 90-day search growth is -38.2%. Flapen's verdict: Skip it (40/100).

How competitive is the coffee stoppers niche?

3 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coffee stoppers?

Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 0.7%.

When does demand for coffee stoppers peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the coffee stoppers niche?

Listings span $9.77–$38.28; the average listing price is $19.07 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.

coffee stoppers

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great245.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$19.07

avg listing price — sweet spot $15–$100

Price range

Great$9.77–$38.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$103K

$103K/yr · 69K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-38.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, coffee stoppers is a $103K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

coffee stoppers market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $95K–$114K; units × avg price
Conversion rate: 7.9%
Avg BSR: #845
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 2.9%
Avg brand age: 46 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

STIXTOGO88%
Avant Grub9%
Generic4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top coffee stoppers search terms

coffee stoppers20K/yr -33.9%7.4% conv.
coffee cup stoppers10K/yr -25.9%4.7% conv.
coffee stopper5K/yr -12.6%4.9% conv.
coffee stoppers for cups10K/yr -59.7%8.6% conv.
coffee lid stoppers7K/yr -45.4%6.1% conv.
drink stoppers4K/yr -33.4%10.4% conv.
coffee cup stoppers plug4K/yr -45.7%4.5% conv.
drink stoppers for coffee4K/yr -53.2%11.2% conv.
starbucks stoppers5K/yr -35.1%0.9% conv.

All search terms

Top coffee stoppers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

StixToGo Beverage Plugs - Leak Prevention Coffee Accessory for Hot Drinks Disposable Coffee Stoppers Fits Standard Lids - Black 2 Pack of 400

STIXTOGO$16.894.7★871 rev

StixToGo Beverage Plugs - Leak Prevention Coffee Accessory for Hot Drinks Disposable Coffee Stoppers Fits Standard Lids - White 2 Pack of 400

STIXTOGO$15.984.6★264 rev

StixToGo 4.75 Black Stir N Plug Stix for Disposable Lids Package of 200

STIXTOGO$15.734.6★314 rev

Cafe Grade BPA Free 7 In. Coffee Stoppers 200 Pack. Recyclable Black Plug + Stirrer Paddle Perfect for Stirring a Hot Drink. Best Disposable Plastic Lid Stopper Swizzle. Bulk Stir Stick Supplies

Avant Grub$26.754.4★47 rev

StixToGo Orange Circle Beverage Plug for Disposable Lids Package of 400

STIXTOGO$17.514.6★202 rev

Newest

by launch date

Coffee Cup Stoppers for Disposable Cups 10 25 & 50 Pack Suitable for Coffee Shops Trips Delivery Coffee Bars (10 Pack)

Generic$9.778 rev

1y ago

Cafe Grade BPA Free 7 In. Coffee Stoppers 200 Pack. Recyclable Black Plug + Stirrer Paddle Perfect for Stirring a Hot Drink. Best Disposable Plastic Lid Stopper Swizzle. Bulk Stir Stick Supplies

Avant Grub$26.7547 rev

6y ago

Cafe Grade BPA Free 7 In. Coffee Stoppers 400 Pack. Recyclable Black Plug + Stirrer Paddle Perfect for Stirring a Hot Drink. Best Disposable Plastic Lid Stopper Swizzle. Bulk Stir Stick Supplies

Avant Grub$38.2847 rev

6y ago

StixToGo Beverage Plugs - Leak Prevention Coffee Accessories for Hot Drinks Disposable Coffee Stoppers Fits Standard Disposable Lids - Black 7.5 Pack of 200

STIXTOGO$11.61211 rev

10y ago

StixToGo 4.75 Black Stir N Plug Stix for Disposable Lids Package of 200

STIXTOGO$15.73314 rev

12y ago

What buyers say about coffee stoppers

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“They're VERY handy especially bc YOu can use them to stir as well”

Size-Overall25%

“Perfect, fits snuggly”

Quality-Overall13%

“the product itself is great”

Color6%

“I prefer white”

Advertised Vs Actual Product6%

“these work the same”

Functionality-Overall6%

“these work the same”

What buyers complain about

Value For Money25%

“Expensive for what you get”

Size-Overall25%

“Too long”

Thickness13%

“Packaging too thin”

Smell6%

“They dont have that smelly chemical scent so yippee ki yay”

Top return reasons

Size-Overall75%

Color8%

Advertised Vs Actual Product4%

Compatibility-Overall3%

Defective Material/Parts1%

Smell1%

Ease Of Use1%

Thin1%

Socket/Port/Plug1%

Value For Money1%

Common questions

Is coffee stoppers profitable to sell on Amazon United States?: The niche generates $103K/yr across 8 tracked products. 90-day search growth is -38.2%. Flapen's verdict: Skip it (40/100).
How competitive is the coffee stoppers niche?: 3 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coffee stoppers?: Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 0.7%.
When does demand for coffee stoppers peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the coffee stoppers niche?: Listings span $9.77–$38.28; the average listing price is $19.07 (sweet spot $15–$100). The average incumbent carries 246 reviews — the moat a new listing must climb.