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Coffee Stencils

Fail

Shoppers spend an estimated $28K a year here, so Coffee Stencils is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$28K/yr84K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
46%top-5 click share · 23 brands · 25 sellers

Flapen Score

Coffee Stencils against its category

The dotted line is the Home & Kitchen average. Past it, Coffee Stencils is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Coffee Stencils 84K times last year and spent an estimated $28K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
2.9%
Market size, estimated
$28Ka year
Peak month
December2.8× the quietest month
Top search term
coffee stencils30K searches a year

02 · Price

A sale here is worth $11.66.

Listings sell for $11.66 on average, from $5.94 to $46.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.66 that is $0 to $1K a year per listing.

Average price
$11.66under the $15 to $100 sweet spot
Price range
$5.94–$46.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #17,410 within Decorating Tools. It carries 174 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
8.6%
Average rank
#17,410in Decorating Tools
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
174per listing
Listings tracked
32

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Coffee Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

25

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

46%

Top 20: 89%

Open market

31%

  • Brand 130%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Coffee Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Coffee Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee stencils30K/yr
  • coffee stencils latte art16K/yr
  • latte art stencils11K/yr
  • coffee stencil9K/yr
  • latte stencils8K/yr
  • coffee art stencils4K/yr
  • coffee design stencil4K/yr
  • cocktail stencils3K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Stencils

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
27%of negative reviews mention “Size-Overall”
3.1%of orders come back
“There are big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coffee Stencils questions

Answered from the same tracked data.