Is coffee roaster profitable to sell on Amazon United States?

The niche generates $650K/yr across 50 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the coffee roaster niche?

35 brands and 50 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in coffee roaster?

Top complaints mined from reviews: Durability, Heating, Instructions/User Manual/Troubleshooting. The return rate is 5.0%.

When does demand for coffee roaster peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the coffee roaster niche?

Listings span $27.96–$2050.67; the average listing price is $259.63 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.

coffee roaster

Worth a look

Shows a thin review moat (76 avg reviews), but prices mostly outside the sweet spot ($27.96–$2050.67) keeps it on the watch list.

Review moat

Incredible75.66

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great36%

top-5 click share — an open shelf

Market size

Good$650K

$650K/yr · 557K searches

Avg price

Okay$259.63

avg listing price — sweet spot $15–$100

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$27.96–$2050.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, coffee roaster is a $650K/yr Amazon United States market (557K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

coffee roaster market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $779K–$1.0M; units × avg price
Conversion rate: 0.4%
Avg BSR: #5,152
Page quality: 0%
Prime: 76%
Sponsored: 84%
Out of stock: 10.4%
Avg brand age: 51 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

38%

Top 20: 87%

Top-5 click share

36%

Top 20: 77%

Open market

56%

Fresh Roast8%
precision coffee roaster8%
JIAWANSHUN8%
Nuvo8%
DIYAREA6%
GIVEROO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top coffee roaster search terms

coffee roaster210K/yr -15.4%0.4% conv.
coffee roaster machine75K/yr -17.7%0.4% conv.
tostadora de cafe48K/yr -23.6%0.3% conv.
coffee bean roaster48K/yr -14.1%0.3% conv.
coffee roaster machine for home use38K/yr +2.9%0.4% conv.
dyvee coffee roaster19K/yr +9.3%0.0% conv.
tostadora de cafe en grano22K/yr -40.0%0.1% conv.
coffee bean roaster for home15K/yr -22.7%0.3% conv.
coffee roasting machine12K/yr -5.2%0.2% conv.
home coffee roaster13K/yr -23.0%0.3% conv.

All search terms

Top coffee roaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nuvo Eco Ceramic Handy Coffee Bean Roaster

Nuvo$30.944.4★895 rev

1Pound Electric Coffee Roaster for Home Use Automatic Roasting And Easy Operation With A Smoke Filter(Suitable for light roasting) 2 Chimney Tube And Chaff Collector.

precision coffee roaster$485.974.3★37 rev

JIAWANSHUN Electric Coffee Bean Roaster Machine for Home Use 1.1lb Capacity

JIAWANSHUN$83.974.1★400 rev

Fresh Roast SR800 Coffee Roaster Bundle - Includes Glass Extension Tube Digital Coffee Scale 2 lbs Green Coffee Beans & Chaff Brush

Fresh Roast$354.224.9★55 rev

DIYAREA Coffee Roaster Machine for Home Use 800g Capacity Electric Coffee Bean Roaster Machine with Timer 0-240 Non-Stick for Cafe Shop Nut Peanut Black Bean Soybeans 110V 1200W

DIYAREA$82.903.9★129 rev

Newest

by launch date

Flyseago Electric Coffee Roaster with Fast Cooling 120g Glass Drum & Timer

Flyseago$496.462 rev

3mo ago

ALUIWNH Commercial Coffee Bean Roaster with Thermometer 5-59RPM Stainless Steel Electric Coffee Bean Baker Drum Type Roasting Machine for Home 300-1200g for Peanuts Nuts Seeds

ALUIWNH$129.970 rev

6mo ago

Electric Coffee Bean Roaster Machine for Home Use 1500W Air Coffee Roaster with Adjustable Temperature & Timer Built-In Chaff Collector & Air Circulation 100g Capacity Electric Coffee Roaster

Yorkmills$109.5329 rev

12mo ago

Bokknppo Electric Coffee Bean Roaster Stainless Steel Drum Roaster for Home Commercial Use Large Capacity with Adjustable Temperature for Roasting Coffee Beans Peanuts Nuts (0.3-1.2kg)

Bokknppo$115.3111 rev

1y ago

Fresh Roast SR800 Coffee Roaster Bundle - Includes Glass Extension Tube Digital Coffee Scale 2 lbs Green Coffee Beans & Chaff Brush

Fresh Roast$354.2255 rev

1y ago

What buyers say about coffee roaster

What buyers praise and complain about, mined from review topics.

What buyers love

Toasting23%

“Great Coffee Bean Roaster”

Quality-Overall12%

“Good quality”

Ease Of Use9%

“Easy to use”

Value For Money7%

“well worth the money”

Heating6%

“The heat level was perfect for what we needed”

Advertised Vs Actual Product5%

“Works as described”

Ease Of Cleaning4%

“It cleans up very easy too”

Cooking Experience4%

“The machine performs well overall and delivers consistent, accurate roasts whether using preset programs or operating manually”

Efficiency4%

“Helped a lot”

Size-Overall2%

“about the perfect size”

What buyers complain about

Durability13%

“Its not durable”

Heating9%

“This makes heating very uneven in the volume”

Instructions/User Manual/Troubleshooting9%

“Second item is that the instructions are pretty poor”

Quality-Overall8%

“Low quality”

Advertised Vs Actual Product6%

“Falsely advertised”

Design-Overall4%

“Not a good design”

Functionality-Overall4%

“Dont know - havent got to use it lol its not working right”

Value For Money3%

“Seller refused to refund the money or replace the product”

Motor Issues3%

“Motor stopped turning that prevents beans from burning failed after couple years”

Product Condition3%

“Its used item not new”

Top return reasons

Functionality-Overall18%

Heating14%

Size-Overall13%

Advertised Vs Actual Product9%

Toasting8%

Durability4%

Product Condition4%