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Coffee Pitcher

Fail

Shoppers spend an estimated $69K a year here, so Coffee Pitcher is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$69K/yr122K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
48%top-5 click share · 17 brands · 45 sellers

Flapen Score

Coffee Pitcher against its category

The dotted line is the Home & Kitchen average. Past it, Coffee Pitcher is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Pitcher market on Amazon at a glance

Shoppers on Amazon United States searched for Coffee Pitcher 122K times last year and spent an estimated $69K. The top 5 brands take 74% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
3.0%
Market size, estimated
$69Ka year
Peak month
January1.3× the quietest month
Top search term
coffee pitcher47K searches a year

02 · Price

A sale here is worth $19.04.

Listings sell for $19.04 on average, from $7.26 to $37.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.04 that is $2K to $5K a year per listing.

Average price
$19.04inside the $15 to $100 sweet spot
Price range
$7.26–$37.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Coffee, Tea & Espresso. It carries 13,307 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Coffee, Tea & Espresso
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
13,307per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Coffee Pitcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

22%

  • Brand 150%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Coffee Pitcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Coffee Pitcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee pitcher47K/yr
  • takeya pitcher16K/yr
  • jarra para cafe23K/yr
  • coffee jug12K/yr
  • tetera para cafe16K/yr
  • glass coffee pitcher5K/yr
  • takeya iced tea maker3K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Pitcher

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
3.1%of orders come back
“break very easily”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coffee Pitcher questions

Answered from the same tracked data.