Is coffee maker with thermal carafe profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (48/100).

How competitive is the coffee maker with thermal carafe niche?

11 brands and 94 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in coffee maker with thermal carafe?

Top complaints mined from reviews: Leak-Proof, Durability, Heating. The return rate is 4.7%.

When does demand for coffee maker with thermal carafe peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the coffee maker with thermal carafe niche?

Listings span $26.93–$224.86; the average listing price is $113.26 (sweet spot $15–$100). The average incumbent carries 7,530 reviews — the moat a new listing must climb.

coffee maker with thermal carafe

Skip it

A deep review moat (7,530 avg reviews) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$1.3M

$1.3M/yr · 441K searches

Avg price

Good$113.26

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$26.93–$224.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Review moat

Bad7,530.15

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, coffee maker with thermal carafe is a $1.3M/yr Amazon United States market (441K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

coffee maker with thermal carafe market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $906K–$1.1M; units × avg price
Conversion rate: 2.6%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 7.4%
Avg brand age: 57 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

12%

BLACK+DECKER31%
Cuisinart27%
Bunn10%
Mr. Coffee9%
Ninja5%
Hamilton Beach5%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top coffee maker with thermal carafe search terms

coffee maker with thermal carafe91K/yr -1.3%1.8% conv.
thermal carafe coffee maker41K/yr +10.3%1.9% conv.
thermal coffee maker52K/yr -18.7%2.1% conv.
coffee maker thermal carafe43K/yr -7.8%2.0% conv.
coffee maker with stainless steel carafe25K/yr +3.8%1.8% conv.
coffee maker metal carafe20K/yr +2.7%1.9% conv.
carafe coffee maker28K/yr -20.3%1.2% conv.
coffee maker stainless steel carafe21K/yr -11.4%2.1% conv.
drip coffee maker thermal carafe14K/yr +42.4%1.6% conv.
coffee maker with carafe17K/yr -12.3%1.8% conv.

All search terms

Top coffee maker with thermal carafe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLACK+DECKER 12 Cup Thermal Programmable Coffee Maker with Brew Strength and VORTEX Technology Black/Steel CM2046S

BLACK+DECKER$66.434.2★5,067 rev

Cuisinart 12-Cup Coffee Maker Programmable PerfecTemp Thermal Carafe Coffee Machine with 1-4 Cup Setting Brew Strength Control and Brew Pause Stainless Steel DCC-3400NAS Silver

Cuisinart$127.014.0★11,059 rev

Mr. Coffee 10-Cup Programmable Coffee Maker Insulated Thermal Carafe Brew Strength Selection Brew Now or Later Stainless Steel

Mr. Coffee$106.804.2★3,210 rev

BUNN 55200 CSB3T Speed Brew Platinum Thermal Coffee Maker Stainless Steel 10-Cup Black

Bunn$170.974.4★7,730 rev

BLACK+DECKER 12-Cup Thermal Coffeemaker Black/Silver CM2035B

BLACK+DECKER$74.204.2★23,456 rev

Newest

by launch date

SHARDOR Programmable 5 Cup Drip Coffee Maker Single Serve Hot & Iced Coffee Machine for K Cup & Grounds 95oz Removable Reservoir 624oz Brew Size Strong Brew Stainless Steel Thermal Carafe Black

SHARDOR$87.4166 rev

4mo ago

Cuisinart Personal Brew 10-Cup Thermal Coffee Maker Fully Automatic Programmable Coffee Machine with Hot or Over Ice Options Brew Strength Control 52 Ounce Removable Water Reservoir DCC-10

Cuisinart$109.4371 rev

7mo ago

Hamilton Beach Flexbrew Advanced 5-in-1 Drip & Single Serve Coffee Maker

Hamilton Beach$139.08389 rev

11mo ago

Sur La Table 12-Cup Electric Teapot with Infuser 1.7L

Sur La Table$26.9335 rev

1y ago

GE$89.78381 rev

3y ago

What buyers say about coffee maker with thermal carafe

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to operate”

Quality-Overall13%

“This is a good quality coffee maker”

Temperature Retention9%

“Keeps coffee warm”

Value For Money7%

“Great value”

Ease Of Cleaning6%

“No mess”

Durability4%

“Durable and easy to use”

Heating3%

“I like the adjustable heat for the base”

Design-Overall3%

“Sleek design”

Size-Overall3%

“Perfect size”

Advertised Vs Actual Product3%

“Gets the job done”

What buyers complain about

Leak-Proof17%

“Leaks everywhere”

Durability11%

“Not durable”

Heating8%

“does not keep it hot”

Functionality-Overall6%

“Didnt work”

Quality-Overall6%

“Bad quality control”

Value For Money4%

“There are better options for cheaper”

Ease Of Cleaning3%

“make a mess”

Design-Overall3%

“Carafe Design is defective”

Ease Of Use3%

“Not user friendly”

Temperature Control3%

“Mine does not get hot enough”

Top return reasons

Size-Overall17%

Functionality-Overall17%

Leak-Proof16%

Heating9%

Advertised Vs Actual Product6%

Value For Money5%

Product Condition4%