Coffee Maker
MaybeShoppers spend an estimated $89.4M a year here. But prices span $16.22–$651.55, mostly outside the sweet spot, so Coffee Maker is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $89.4M/yr42.0M searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 34%top-5 click share · 21 brands · 235 sellers
Flapen Score
Coffee Maker against its category
The dotted line is the Home & Kitchen average. Past it, Coffee Maker is stronger. Inside it, weaker.
Market
The Coffee Maker market on Amazon at a glance
Shoppers on Amazon United States searched for Coffee Maker 42.0M times last year and spent an estimated $89.4M. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 42.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89.4M a year.
- Searches, last 12 months
- 42.0M
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $89.4Ma year
- Peak month
- December2.1× the quietest month
- Top search term
- coffee maker23.4M searches a year
02 · Price
A sale here is worth $98.05.
Listings sell for $98.05 on average, from $16.22 to $651.55. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $98.05 that is $1.2M to $1.5M a year per listing.
- Average price
- $98.05inside the $15 to $100 sweet spot
- Price range
- $16.22–$651.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $1.2M–$1.5M
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #19 within Coffee, Tea & Espresso. It carries 18,695 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #19in Coffee, Tea & Espresso
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 18,695per listing
- Listings tracked
- 48
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Coffee Maker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLACK+DECKER 12-Cup Drip Coffee Maker with Vortex Brewing
- Price
- $35.80
- Rating
- 4.4/5
- Reviews
- 49,899
- Age
- 10y ago

Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
- Price
- $19.66
- Rating
- 4.3/5
- Reviews
- 1,869
- Age
- 1y ago

Ninja Fresh Brew Coffee Maker 12 Cup Glass Carafe Stainless Steel CE251
- Price
- $77.31
- Rating
- 4.4/5
- Reviews
- 28,849
- Age
- 7y ago

Hamilton Beach 2-Way Brewer Coffee Maker Single-Serve and 12-Cup Pot Black/Stainless Steel(49980A) Carafe
- Price
- $76.33
- Rating
- 4.5/5
- Reviews
- 53,541
- Age
- 13y ago

Cuisinart Coffee Maker Programmable Stainless Steel 14-Cup Glass Carafe
- Price
- $91.05
- Rating
- 4.4/5
- Reviews
- 43,987
- Age
- 12y ago
Trending
estimated 90-day click momentum
Keurig K-Elite Single Serve K-Cup Pod Coffee Maker with Strength and Temperature Control Iced Coffee Capability 8 to 12oz Brew Size Programmable Brushed Slate
- Price
- $126.20
- Rating
- 4.6/5
- Reviews
- 72,545
- Age
- 8y ago

Ninja Coffee Maker 10-Cup Carafe Fold-Away Frother Black CM401
- Price
- $159.29
- Rating
- 4.6/5
- Reviews
- 19,687
- Age
- 7y ago

Ninja Pod and Grounds Coffee Maker K-Cup Compatible Stone PB051ST
- Price
- $97.23
- Rating
- 4.3/5
- Reviews
- 11,484
- Age
- 1y ago

Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
- Price
- $19.66
- Rating
- 4.3/5
- Reviews
- 1,869
- Age
- 1y ago

Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black
- Price
- $27.12
- Rating
- 4.4/5
- Reviews
- 32,942
- Age
- 5y ago
Newest
by launch date
Coffee Maker Hot & Iced With Bold Setting Single Serve Coffee Maker For K Cup And Grounds 52 Oz Removable Water Tank 6-14 Oz Brew Sizes One Cup Kcup Coffee Machine With Reusable Filter (Black)
- Price
- $52.61
- Rating
- 3.7/5
- Reviews
- 2,371
- Age
- 11mo ago

Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
- Price
- $19.66
- Rating
- 4.3/5
- Reviews
- 1,869
- Age
- 1y ago

Hamilton Beach 2-Way Drip Coffee Maker & Single Serve Coffee Machine
- Price
- $77.45
- Rating
- 4.3/5
- Reviews
- 857
- Age
- 1y ago

BREW 12-Cup Programmable Coffee Maker with No-Drip Glass Carafe Oatmilk
- Price
- $33.20
- Rating
- 3.8/5
- Reviews
- 2,168
- Age
- 1y ago

Ninja Pod and Grounds Coffee Maker K-Cup Compatible Stone PB051ST
- Price
- $97.23
- Rating
- 4.3/5
- Reviews
- 11,484
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
235
Est. top-5 brand share
64%
Top 20: 99%
Est. top-5 click share
34%
Top 20: 72%
Open market
30%
- BLACK+DECKER19%
- Ninja16%
- Hamilton Beach11%
- Keurig11%
- Cuisinart7%
- Amazon Basics6%
Demand
Coffee Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Coffee Maker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coffee maker23.4M/yr
- coffee machine3.9M/yr
- coffee pot2.5M/yr
- cafetera1.5M/yr
- coffee makers1.4M/yr
- drip coffee maker1.5M/yr
- cafeteras electricas modernas1.5M/yr
- coffee maker with grinder953K/yr
- small coffee maker774K/yr
- cafetera elctrica595K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Maker
We read the reviews and the return reasons for every product selling here.
“Did not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Maker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









