coffee maker
Worth a lookShows a $89.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$89.4M$89.4M/yr · 42.0M searches
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$98.05avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Review moat
Bad18,694.79avg incumbent reviews — the moat a new listing must climb
Price range
Bad$16.22–$651.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, coffee maker is a $89.4M/yr Amazon United States market (42.0M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
coffee maker market data
- Units sold / yr
- 800K–1.0M
- avg 12,500–15,000/product
- Revenue / yr
- $78.4M–$98.0M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.9%
- Avg brand age
- 44 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
235
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
34%
Top 20: 72%
Open market
30%
- BLACK+DECKER19%
- Ninja16%
- Hamilton Beach11%
- Keurig11%
- Cuisinart7%
- Amazon Basics6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top coffee maker search terms
- coffee maker23.4M/yr
- coffee machine3.9M/yr
- coffee pot2.5M/yr
- cafetera1.5M/yr
- coffee makers1.4M/yr
- drip coffee maker1.5M/yr
- cafeteras electricas modernas1.5M/yr
- coffee maker with grinder953K/yr
- small coffee maker774K/yr
- cafetera elctrica595K/yr
Top coffee maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER 12-Cup Drip Coffee Maker with Vortex Brewing
BLACK+DECKER$35.804.4★49,899 rev
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.664.3★1,869 rev
Ninja Fresh Brew Coffee Maker 12 Cup Glass Carafe Stainless Steel CE251
Ninja$77.314.4★28,849 rev
Hamilton Beach 2-Way Brewer Coffee Maker Single-Serve and 12-Cup Pot Black/Stainless Steel(49980A) Carafe
Hamilton Beach$76.334.5★53,541 rev
Cuisinart Coffee Maker Programmable Stainless Steel 14-Cup Glass Carafe
Cuisinart$91.054.4★43,987 rev
Newest
by launch date
Coffee Maker Hot & Iced With Bold Setting Single Serve Coffee Maker For K Cup And Grounds 52 Oz Removable Water Tank 6-14 Oz Brew Sizes One Cup Kcup Coffee Machine With Reusable Filter (Black)
TWOMEOW$52.612,371 rev
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.661,869 rev
Hamilton Beach 2-Way Drip Coffee Maker & Single Serve Coffee Machine
Hamilton Beach$77.45857 rev
BREW 12-Cup Programmable Coffee Maker with No-Drip Glass Carafe Oatmilk
BELLA$33.202,168 rev
Ninja Pod and Grounds Coffee Maker K-Cup Compatible Stone PB051ST
Ninja$97.2311,484 rev
Trending
90-day click momentum
Keurig K-Elite Single Serve K-Cup Pod Coffee Maker with Strength and Temperature Control Iced Coffee Capability 8 to 12oz Brew Size Programmable Brushed Slate
Keurig$126.204.6★
Ninja Coffee Maker 10-Cup Carafe Fold-Away Frother Black CM401
Ninja$159.294.6★
Ninja Pod and Grounds Coffee Maker K-Cup Compatible Stone PB051ST
Ninja$97.234.3★
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.664.3★
Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black
Mr. Coffee$27.124.4★
What buyers say about coffee maker
What buyers praise and complain about, mined from review topics.What buyers love
“Controls are easy”
“Great product in all”
“Fair price”
“LOVE the size”
“Exactly as pictured”
“Clean up is easy”
“the steamer works pretty well”
“Sleek Design with Nice Features”
“Stays hot for hours”
“Very durable material”
What buyers complain about
“Did not last”
“Leaking everywhere”
“Poor Quality control”
“Doesn't function”
“gets really hot”
“it gets costly”
“way too short”
“Hard to clean”
“Hard to get out”
“Sticky Buttons”
Top return reasons
Common questions
- Is coffee maker profitable to sell on Amazon United States?
- The niche generates $89.4M/yr across 48 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the coffee maker niche?
- 21 brands and 235 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in coffee maker?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 4.2%.
- When does demand for coffee maker peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the coffee maker niche?
- Listings span $16.22–$651.55; the average listing price is $98.05 (sweet spot $15–$100). The average incumbent carries 18,695 reviews — the moat a new listing must climb.