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Coffee Maker

Maybe

Shoppers spend an estimated $89.4M a year here. But prices span $16.22–$651.55, mostly outside the sweet spot, so Coffee Maker is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$89.4M/yr42.0M searches / yr
90-day growth
-6.8%search demand this quarter
Competition
34%top-5 click share · 21 brands · 235 sellers

Flapen Score

Coffee Maker against its category

The dotted line is the Home & Kitchen average. Past it, Coffee Maker is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Coffee Maker 42.0M times last year and spent an estimated $89.4M. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 42.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89.4M a year.

Searches, last 12 months
42.0M
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
2.2%
Market size, estimated
$89.4Ma year
Peak month
December2.1× the quietest month
Top search term
coffee maker23.4M searches a year

02 · Price

A sale here is worth $98.05.

Listings sell for $98.05 on average, from $16.22 to $651.55. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $98.05 that is $1.2M to $1.5M a year per listing.

Average price
$98.05inside the $15 to $100 sweet spot
Price range
$16.22–$651.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
12,500–15,000
Revenue per listing a year
$1.2M–$1.5M
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #19 within Coffee, Tea & Espresso. It carries 18,695 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#19in Coffee, Tea & Espresso
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
18,695per listing
Listings tracked
48

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
44 months

Products

Top Coffee Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

235

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

34%

Top 20: 72%

Open market

30%

  • Brand 119%
  • Brand 216%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Coffee Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.5M1.5MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Coffee Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee maker23.4M/yr
  • coffee machine3.9M/yr
  • coffee pot2.5M/yr
  • cafetera1.5M/yr
  • coffee makers1.4M/yr
  • drip coffee maker1.5M/yr
  • cafeteras electricas modernas1.5M/yr
  • coffee maker with grinder953K/yr
  • small coffee maker774K/yr
  • cafetera elctrica595K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Maker

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Durability”
4.2%of orders come back
“Did not last”
A buyer, on “Durability”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coffee Maker questions

Answered from the same tracked data.