Is coffee and end table sets profitable to sell on Amazon United States?

The niche generates $111K/yr across 248 tracked products. 40 of 93 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the coffee and end table sets niche?

135 brands and 176 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 23% of demand.

What do buyers complain about in coffee and end table sets?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 3.0%.

When does demand for coffee and end table sets peak?

Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the coffee and end table sets niche?

Listings span $7.96–$747.26; the average listing price is $184.19 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

coffee and end table sets

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible23%

top-5 brand share — no brand owns this niche

Review moat

Great298.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good3.0%

return rate — above 5% kills the launch gate

Avg price

Okay$184.19

avg listing price — sweet spot $15–$100

Market size

Okay$111K

$111K/yr · 224K searches

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Price range

Bad$7.96–$747.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, coffee and end table sets is a $111K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

coffee and end table sets market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $92K–$138K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,299
Page quality: 0%
Prime: 49%
Sponsored: 88%
Out of stock: 16.1%
Avg brand age: 30 months
Avg seller age: 196 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

135 falling

Sellers

176

Top-5 brand share

23%

Top 20: 55%

Top-5 click share

12%

Top 20: 30%

Open market

75%

SAFAVIEH8%
Function Home4%
Signature Design by Ashley4%
BERRYMERRY4%
LYNCOHOME3%
LINSY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Open Trend

Top coffee and end table sets search terms

french country coffee table27K/yr -5.1%0.2% conv.
safavieh coffee table20K/yr +0.8%0.1% conv.
oval lift top coffee table18K/yr +12.6%0.4% conv.
round metal coffee table20K/yr +5.4%0.2% conv.
teak coffee table12K/yr +15.1%0.3% conv.
scalloped coffee table12K/yr +16.8%0.2% conv.
victorian coffee table13K/yr -5.9%0.1% conv.
square black coffee table11K/yr +26.3%0.3% conv.
french coffee table10K/yr +7.5%0.0% conv.
wrought iron coffee table9K/yr -6.3%0.2% conv.

All search terms

Top coffee and end table sets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BERRYMERRY 39 French Country Two Tone Oval Coffee Table Chipped White Vintage 2 Tier Center Table with Storage for Living Room Office Tool-Free Assembly (White)

BERRYMERRY$152.594.6★19 rev

Function Home Farmhouse Coffee Table 2-Tier Center Table with Storage Shelf 39.8 French Country Rectangle Accent Table with Natural Tray Top and Spindle Legs for Living Room Balcony Antique White

Function Home$141.714.6★248 rev

LYNCOHOME Fluted Lift Top Coffee Table with Storage Modern Oval Coffee Table for Living Room or Home OfficeWalnut

LYNCOHOME$158.194.4★175 rev

JOINICE Oval Lift Top Coffee Table with Storage for Living Room 43 Walnut

JOINICE$159.994.4★1,074 rev

Acme Oval Coffee Table Wooden Frame and Solid Wood Legs for Living Room Home Office Easy Assembly French Antique White Finish

Acme$219.934.3★47 rev

Newest

by launch date

LINSY Lift Top Coffee Table Oval Fluted Coffee Table with Storage Mid Century Modern Wooden Coffee Tables with Sliding Tambour Door 39 Center Table for Living Room Office Small Space Walnut

LINSY$134.71115 rev

5mo ago

BERRYMERRY 39 French Country Two Tone Oval Coffee Table Chipped White Vintage 2 Tier Center Table with Storage for Living Room Office Tool-Free Assembly (White)

BERRYMERRY$152.5919 rev

6mo ago

JOINICE Oval Lift Top Coffee Table with Storage for Living Room 43 Walnut

JOINICE$159.991,074 rev

9mo ago

LINSY Lift Top Coffee Table Oval Fluted Coffee Table with Storage Boho Wooden Coffee Tables with Sliding Tambour Door 39 Center Table for Living Room Office Small Space Natural Oak

LINSY$145.30115 rev

10mo ago

QUYZE 35 Farmhouse Coffee Table with Large Storage Rustic Wood Lift Top Coffee Table for Living Room Square Center Table with Charging Station&USB Modern Port Pottery Barn Lift top Table

QUYZE$148.2341 rev

10mo ago

What buyers say about coffee and end table sets

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation21%

“Easy Assembly”

Quality-Overall13%

“The quality is very elegant”

Strength10%

“Sturdy piece of furniture”

Value For Money9%

“Good buy for the money”

Design-Overall7%

“Great design”

Size-Overall6%

“Great Size”

Storage Capacity4%

“Lots of Storage”

Advertised Vs Actual Product4%

“Exactly as pictured”

Color3%

“perfect color that matched the description”

Wood Quality2%

“Nice quality wood”

What buyers complain about

Assembly/Installation16%

“So difficult to build”

Quality-Overall9%

“Probably a bit pricey for the quality”

Size-Overall8%

“Way too big”

Wood Quality4%

“Cheap wood”

Color4%

“darker than expected”

Strength3%

“Not very sturdy”

Durability3%

“Breaks easily”

Value For Money3%

“feels much more expensive that it was”

Alignment3%

“bad alignment”

Instructions/User Manual/Troubleshooting2%

“Terrible instructions”

Top return reasons

Size-Overall35%

Color20%

Defective Material/Parts9%

Advertised Vs Actual Product6%

Wood Quality4%

Quality-Overall4%

Assembly/Installation3%

Material Quality2%

Scratch Resistance2%

Value For Money2%

Common questions

Is coffee and end table sets profitable to sell on Amazon United States?: The niche generates $111K/yr across 248 tracked products. 40 of 93 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the coffee and end table sets niche?: 135 brands and 176 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 23% of demand.
What do buyers complain about in coffee and end table sets?: Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 3.0%.
When does demand for coffee and end table sets peak?: Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.
What does it cost to enter the coffee and end table sets niche?: Listings span $7.96–$747.26; the average listing price is $184.19 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.