Coconut Pillow

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

583K

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

2.4%

Market size, estimated

$1.3Ma year

Top search term

saatva latex pillow113K searches a year

Listings sell for $97.08 on average, from $36.13 to $180.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $97.08 that is $49K to $73K a year per listing.

Average price

$97.08inside the $15 to $100 sweet spot

Price range

$36.13–$180.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$49K–$73K

Returns

3.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #246 within Bed Pillows & Positioners. It carries 20,571 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

91%

Out of stock, average day

2.7%

Average rank

#246in Bed Pillows & Positioners

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

20,571per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months