Cocktail Picks

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

8.7%

Market size, estimated

$1.1Ma year

Peak month

December2.3× the quietest month

Top search term

cocktail picks470K searches a year

Listings sell for $7.65 on average, from $3.97 to $26.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $7.65 that is $11K to $15K a year per listing.

Average price

$7.65under the $15 to $100 sweet spot

Price range

$3.97–$26.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

$11K–$15K

Returns

1.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #70 within Bar Tools & Drinkware. It carries 2,141 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#70in Bar Tools & Drinkware

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

2,141per listing

Listings tracked

60

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

11Amazon's first-year sales bar

Average brand age

40 months