Is coasters profitable to sell on Amazon United States?

The niche generates $4.3M/yr across 52 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Launch it (64/100).

How competitive is the coasters niche?

44 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in coasters?

Top complaints mined from reviews: Quality-Overall, Stain Resistance, Durability. The return rate is 1.8%.

When does demand for coasters peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the coasters niche?

Listings span $4.55–$37.74; the average listing price is $12.16 (sweet spot $15–$100). The average incumbent carries 2,657 reviews — the moat a new listing must climb.

coasters

Launch it

A $4.3M/yr market growing +17.8% this quarter with returns at 1.8% — clears our launch bar.

Market size

Incredible$4.3M

$4.3M/yr · 9.4M searches

Brand share

Great47%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.55–$37.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.16

avg listing price — sweet spot $15–$100

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,657.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, coasters is a $4.3M/yr Amazon United States market (9.4M searches/yr). The top 5 brands hold 47% of demand. Verdict: Launch it — 64/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

coasters market data

Units sold / yr: 300K–400K; avg 5,000–6,000/product
Revenue / yr: $3.6M–$4.9M; units × avg price
Conversion rate: 3.7%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.5%
Avg brand age: 33 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

44 falling

Sellers

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

41%

Top 20: 74%

Open market

48%

Lazebox13%
Mckanti11%
Hoewina8%
ME.FAN8%
OGANAZI6%
NUOBISHI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top coasters search terms

coasters4.1M/yr +21.8%2.4% conv.
coasters set of 41.1M/yr +7.2%2.8% conv.
coaster742K/yr +24.4%1.9% conv.
coasters set of 6646K/yr +3.1%2.9% conv.
drink coasters324K/yr +18.7%2.2% conv.
coasters set of 8321K/yr +8.4%2.3% conv.
cute coasters217K/yr +31.4%0.5% conv.
marble coasters188K/yr +13.4%0.7% conv.
coasters for drinks343K/yr -16.0%2.2% conv.
coaster for desk138K/yr +19.4%1.0% conv.

All search terms

Top coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean Coffee

Lazebox$7.814.7★2,170 rev

4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar

Mckanti$10.044.6★1,644 rev

6Pcs Absorbent Coasters Set with Holder Ceramic Drink Coaster 4 inA1

Hoewina$9.804.7★2,497 rev

Modern Clear Coasters Set of 5- Glass Cute Coasters for Drinks Amber

OGANAZI$16.404.8★501 rev

ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-Stick Deep Tray Black

ME.FAN$10.014.8★9,112 rev

Newest

by launch date

CHIYOSING Coasters Set of 8 for Drinks with Holder 4 Colors Absorbent Coasters Boho Cotton Woven Coaster Set for Living Room Decor Tabletop Protection Suitable for Drinks Beer Coffee

CHIYOSING$8.0345 rev

3mo ago

OIAHOMY 10 Pcs Drink Coasters with Holder Boho Cotton Woven Coaster Set Absorbent Coaster Protection for Various Cups Ideal for Coffee Tables Home Decor and Gift 4.3 Inches Mixed Yellow

OIAHOMY$8.24231 rev

11mo ago

OIAHOMY 8 Pcs Coasters with Holder for Beer Coffee Woven Cotton Coaster Set for Table Decor for Kitchen Bar Dining Room Living Room Housewarming Gifts - Yellow

OIAHOMY$8.91466 rev

1y ago

Diatomaceous Earth Coasters Set of 4Cool Absorbent Quick-Dry Drink Coasters for Desks Cute Modern Stone Design with Stylish White Aesthetic (4 White)

NUOBISHI$7.81707 rev

1y ago

ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green

ME.FAN$9.979,112 rev

2y ago

What buyers say about coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Amazing quality”

Advertised Vs Actual Product10%

“As described”

Value For Money9%

“Excellent price”

Color9%

“Beautiful color”

Design-Overall7%

“the craftsmanship is outstanding”

Size-Overall5%

“Coasters are a good size”

Absorbency3%

“Nice and absorbent”

Durability3%

“Holding up well”

Ease Of Cleaning3%

“they're easy to wash”

Strength3%

“The coasters themselves seem sturdy”

What buyers complain about

Quality-Overall9%

“Cheap quality”

Stain Resistance8%

“Easily stain”

Durability5%

“Break easily”

Size-Overall5%

“This is big”

Absorbency5%

“aren't absorbent”

Ease Of Cleaning4%

“Not easy to clean”

Thickness4%

“Thicker than I thought”

Strength4%

“Flimsy”

Color4%

“the color looks a bit different in real life”

Value For Money3%

“I think it was a little pricey”

Top return reasons

Size-Overall25%

Color22%

Quality-Overall9%

Advertised Vs Actual Product8%

Material Quality7%

Value For Money3%

Defective Material/Parts2%

Thin2%

Strength2%

Stain Resistance2%

Common questions

Is coasters profitable to sell on Amazon United States?: The niche generates $4.3M/yr across 52 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Launch it (64/100).
How competitive is the coasters niche?: 44 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in coasters?: Top complaints mined from reviews: Quality-Overall, Stain Resistance, Durability. The return rate is 1.8%.
When does demand for coasters peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the coasters niche?: Listings span $4.55–$37.74; the average listing price is $12.16 (sweet spot $15–$100). The average incumbent carries 2,657 reviews — the moat a new listing must climb.