Is coaster holder profitable to sell on Amazon United States?

The niche generates $136K/yr across 67 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the coaster holder niche?

43 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in coaster holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.3%.

When does demand for coaster holder peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the coaster holder niche?

Listings span $5.41–$32.73; the average listing price is $13.15 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.

coaster holder

Worth a look

Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great370.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$5.41–$32.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.15

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Market size

Okay$136K

$136K/yr · 280K searches

According to Flapen's Amazon United States niche tracking, coaster holder is a $136K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

coaster holder market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $132K–$164K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,473
Page quality: 0%
Prime: 94%
Sponsored: 79%
Out of stock: 10.7%
Avg brand age: 29 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

56%

Top 20: 86%

Top-5 click share

27%

Top 20: 61%

Open market

41%

Thirstystone28%
MOYODOR12%
Hordion7%
Calsgkspray6%
MBAIYO3%
Coshar3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top coaster holder search terms

coaster holder154K/yr +3.5%2.6% conv.
coaster holders without coasters39K/yr +2.1%3.2% conv.
square coaster holder23K/yr +16.9%2.8% conv.
coaster holders13K/yr +15.1%2.8% conv.
round coaster holder12K/yr +7.5%3.8% conv.
coaster holder square11K/yr +7.9%3.6% conv.
coasters holder9K/yr +0.5%1.5% conv.
coaster holder round9K/yr +8.4%3.0% conv.
coaster stand6K/yr +11.3%1.6% conv.
wooden coaster holder4K/yr +33.5%1.9% conv.

All search terms

Top coaster holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hordion 4 Pack Metal Coaster Holder 4.4 Inch Black Iron Coaster Stand

Hordion$8.274.7★81 rev

Coaster Holder 4.3 Inch Black Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters (2 PC)

MOYODOR$12.014.7★757 rev

Thirstystone Natural Acacia Wood Coaster Holder

Thirstystone$14.364.4★90 rev

Black Minimalist Iron Coaster Holder Metal Storage Rack for Round and Square Coasters Four Post Wrought Iron Style 4.13 x 4.13 x 3.15 Inch

Calsgkspray$6.494.3★21 rev

Thirstystone Bronze Cast Iron Scroll Coaster Holder

Thirstystone$12.594.7★2,134 rev

Newest

by launch date

HANLANXUE 16 Pack Metal Coaster Holder 4 Inch Black Iron Coaster Stand Metal Drink Coasters Storage Holders Bulk for Square or Round Coasters Sets Fit 4 to 7Coasters

HANLANXUE$22.177 rev

6mo ago

Coaster Holder 4.3 Inch Gold Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters (1 PC)

MOYODOR$9.90757 rev

7mo ago

LemonRoad 2 Pack 5.135.132.25 Rustic Brown Solid Wood Coaster Holder for Round or Square 4 Coasters Ideal for Kitchen Bar & Home Decor Enthusiasts

LemonRoad$14.037 rev

8mo ago

MBAIYO 30 Pcs Metal Coaster Holders Thick Iron Coaster Holder for 4 Inch Round and Square Coasters Black Square Coasters Holder Set

MBAIYO$32.7339 rev

9mo ago

Vintage Coaster Holder Black Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters 4.13 x 4.13 x 3.15 inches

GOUDOGEDC$6.625 rev

10mo ago

What buyers say about coaster holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Overall, these are functional, well-made, and attractive”

Advertised Vs Actual Product17%

“Just what I needed”

Size-Overall13%

“Great fit”

Value For Money6%

“great for cheap”

Design-Overall6%

“I love the design”

Strength5%

“They are more sturdy than the picture offers”

Ease Of Cleaning5%

“easy to keep clean”

Ease Of Use4%

“easy to use”

Grip4%

“Love the grip”

Durability3%

“they've held up great”

What buyers complain about

Size-Overall32%

“a bit loose”

Quality-Overall12%

“Low Quality”

Adhesion/Stickiness8%

“Cups Don't Stick”

Strength6%

“flimsy, cheap, cracked”

Value For Money5%

“is cheap”

Advertised Vs Actual Product5%

“sold separately or the box has misinformation on it”

Material Quality4%

“Cheap material”

Thickness3%

“But it won't hold many if they are too thick”

Durability3%

“It ended up breaking the first day when I was forcing the coaster into it”

Water Resistance3%

“Water still condensates through the rubber”

Top return reasons

Size-Overall67%

Color5%

Advertised Vs Actual Product4%

Quality-Overall4%

Material Quality4%

Value For Money2%

Strength2%

Functionality-Overall1%

Defective Material/Parts1%

Grip1%

Common questions

Is coaster holder profitable to sell on Amazon United States?: The niche generates $136K/yr across 67 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the coaster holder niche?: 43 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in coaster holder?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.3%.
When does demand for coaster holder peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the coaster holder niche?: Listings span $5.41–$32.73; the average listing price is $13.15 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.