Coastal Throw Pillows
FailBuyers convert on only 1.3% of searches, so Coastal Throw Pillows is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $156K/yr658K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 30%top-5 click share · 30 brands · 36 sellers
Flapen Score
Coastal Throw Pillows against its category
The dotted line is the Home & Kitchen average. Past it, Coastal Throw Pillows is stronger. Inside it, weaker.
Market
The Coastal Throw Pillows market on Amazon at a glance
Shoppers on Amazon United States searched for Coastal Throw Pillows 658K times last year and spent an estimated $156K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 658K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $156Ka year
- Peak month
- August3.2× the quietest month
- Top search term
- olive green throw pillows154K searches a year
02 · Price
A sale here is worth $17.91.
Listings sell for $17.91 on average, from $7.39 to $32.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.91 that is $0 to $2K a year per listing.
- Average price
- $17.91inside the $15 to $100 sweet spot
- Price range
- $7.39–$32.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Decorative Pillows, Inserts & Covers. It carries 4,642 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #261in Decorative Pillows, Inserts & Covers
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,642per listing
- Listings tracked
- 53
04 · Newcomers
9 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Coastal Throw Pillows products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Olive Green Couch Pillow Covers 18x18 Inch Set of 2 Soft Chenille Decorative Square Throw Pillow Covers Farmhouse for Sofa Living Room Bed
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 1y ago
Topfinel Olive Green Decorative Throw Pillow Covers Set of 2 18x18 Inches for Couch Bed Sofa Boho Aesthetic Home Decor Soft Corduroy Striped Patchwork Windmill Textured Cushion Cases 45x45 cm
- Price
- $8.70
- Rating
- 4.5/5
- Reviews
- 2,987
- Age
- 2y ago
MIULEE Decorative Linen Lumbar Pillow Cover 14x36 Inch Dark Olive Green
- Price
- $25.07
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 1y ago
MIULEE Decorative Throw Pillow Covers Neutral Linen Fringe Throw Pillows Set of 2 Olive Green Boho Farmhouse Cushion Covers with Tassels for Couch Sofa Bed Living Room Spring Home Decor 20x20 Inch
- Price
- $19.05
- Rating
- 4.5/5
- Reviews
- 1,615
- Age
- 2y ago
MIULEE Pack of 2 Olive Green Decorative Pillow Covers 18x18 Inch
- Price
- $16.61
- Rating
- 4.6/5
- Reviews
- 1,832
- Age
- 2y ago
Trending
estimated 90-day click momentum
MIULEE Striped Throw Pillow Covers 20x20 Decorative Textured Pillow Covers Pack of 2 Linen Cushion Cases for Couch Bed Sofa Livingroom Farmhouse Home Decor Olive Green
- Price
- $14.50
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 2mo ago
FWSFD Green and Black Abstract Pillow Covers 18x18 Contemporary Home Decor Modern Minimalist Green and Black Decorative Throw Pillow Covers for Home Bedroom Living Room Set of 2
- Price
- $14.53
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 9mo ago
MIULEE Velvet Throw Pillow Covers Olive Green 18x18 inch Set of 2
- Price
- $14.89
- Rating
- 4.6/5
- Reviews
- 674
- Age
- 1y ago
MIULEE Pack of 2 Corduroy Decorative Throw Pillow Covers 18x18 Inch Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor for Sofa Living Room Couch Bed Dark Brown
- Price
- $10.21
- Rating
- 4.5/5
- Reviews
- 9,774
- Age
- 1y ago
MIULEE Decorative Linen Lumbar Pillow Cover 14x36 Inch Dark Olive Green
- Price
- $25.07
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 1y ago
Newest
by launch dateMIULEE Striped Throw Pillow Covers 20x20 Decorative Textured Pillow Covers Pack of 2 Linen Cushion Cases for Couch Bed Sofa Livingroom Farmhouse Home Decor Olive Green
- Price
- $14.50
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 2mo ago
FIFU 18x18 Inch Throw Pillow Covers Set of 2 Jacquard Velvet Olive Green
- Price
- $19.22
- Rating
- 4.8/5
- Reviews
- 84
- Age
- 7mo ago
FWSFD Green and Black Abstract Pillow Covers 18x18 Contemporary Home Decor Modern Minimalist Green and Black Decorative Throw Pillow Covers for Home Bedroom Living Room Set of 2
- Price
- $14.53
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 9mo ago
FUTEI Pack of 2 Fluffy Faux Fur Throw Pillow Covers 18x18 Inch Elegant Striped Textured Decorative Cushion Cases Modern Accent Pillow for Couch Bed Living Room Olive Green
- Price
- $18.32
- Rating
- 4.7/5
- Reviews
- 3,214
- Age
- 11mo ago
DKwizme Vintage Floral Print Throw Pillow Covers 18x18 Set of 2 Neutral Modern Farmhouse Pillowcases Accent Decorative Cushion Covers Boho Home Decor for Couch Sofa Chair Bed Living Room Olive Green
- Price
- $19.11
- Rating
- 4.6/5
- Reviews
- 839
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
36
Est. top-5 brand share
69%
Top 20: 92%
Est. top-5 click share
30%
Top 20: 67%
Open market
27%
- MIULEE53%
- Topfinel5%
- DKwizme4%
- DEZENE4%
- HIG4%
- Utopia Bedding3%
Demand
Coastal Throw Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 3.2×
Search terms
Top Coastal Throw Pillows search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- olive green throw pillows154K/yr
- brown pillows136K/yr
- embroidered pillow59K/yr
- embroidered pillows33K/yr
- green floral pillow covers31K/yr
- light green throw pillows21K/yr
- moss green pillow covers27K/yr
- striped pillows21K/yr
- olive throw pillows16K/yr
- embroidered throw pillow22K/yr
Reviews and returns
What reviews say buyers love and hate about Coastal Throw Pillows
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coastal Throw Pillows questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data