Is Coastal Throw Pillows profitable to sell on Amazon United States?

Flapen scores Coastal Throw Pillows 47 out of 100 on Amazon United States, a Fail. Shoppers spend $156K a year across 53 tracked products. 9 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew +9.7% in the last 90 days.

How competitive is the Coastal Throw Pillows niche on Amazon United States?

30 brands and 36 sellers compete in Coastal Throw Pillows on Amazon United States. The top 5 Coastal Throw Pillows products take 30% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Coastal Throw Pillows?

Coastal Throw Pillows buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Color. An estimated 2.9% of orders come back.

When does demand for Coastal Throw Pillows peak?

Search demand for Coastal Throw Pillows on Amazon United States peaks in Aug–Oct, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Coastal Throw Pillows niche?

Coastal Throw Pillows sells for $17.91 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.39 to $32.37. The average product has 4,642 reviews, the count a new listing must catch up to.

Coastal Throw Pillows

Fail

Buyers convert on only 1.3% of searches, so Coastal Throw Pillows is a Fail.

Flapen Score: 47
47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size: $156K/yr658K searches / yr
90-day growth: +9.7%search demand this quarter
Competition: 30%top-5 click share · 30 brands · 36 sellers

Flapen Score

Coastal Throw Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Coastal Throw Pillows is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Coastal Throw Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Coastal Throw Pillows 658K times last year and spent an estimated $156K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months: 658K
Growth, 90 days vs prior 90: +9.7%
Conversion, latest week: 1.3%
Market size, estimated: $156Ka year
Peak month: August3.2× the quietest month
Top search term: olive green throw pillows154K searches a year

02 · Price

A sale here is worth $17.91.

Listings sell for $17.91 on average, from $7.39 to $32.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.91 that is $0 to $2K a year per listing.

Average price: $17.91inside the $15 to $100 sweet spot
Price range: $7.39–$32.37
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Decorative Pillows, Inserts & Covers. It carries 4,642 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #261in Decorative Pillows, Inserts & Covers
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 4,642per listing
Listings tracked: 53

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 9Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Coastal Throw Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

69%

Top 20: 92%

Top-5 click share

30%

Top 20: 67%

Open market

27%

Brand 153%
Brand 25%
Brand 34%
Brand 44%
Brand 54%
Brand 63%

Demand

Coastal Throw Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Coastal Throw Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

olive green throw pillows154K/yr +52.0%1.4% conv.
brown pillows136K/yr -4.1%0.5% conv.
embroidered pillow59K/yr +18.5%0.1% conv.
embroidered pillows33K/yr -4.3%0.1% conv.
green floral pillow covers31K/yr -28.6%0.1% conv.
light green throw pillows21K/yr +50.4%0.1% conv.
moss green pillow covers27K/yr -5.7%0.8% conv.
striped pillows21K/yr +22.3%0.1% conv.
olive throw pillows16K/yr +42.4%1.5% conv.
embroidered throw pillow22K/yr -4.4%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Coastal Throw Pillows

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”

13%of negative reviews mention “Quality-Overall”

2.9%of orders come back

“Bad quality”

A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Home & Kitchen niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Coastal Throw Pillows questions

Answered from the same tracked data.

Categories