Coastal Throw Blanket

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

+40.8%

Conversion, latest week

1.4%

Market size, estimated

$64Ka year

Peak month

June4.0× the quietest month

Top search term

coastal blanket26K searches a year

Listings sell for $20.85 on average, from $9.36 to $39.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.85 that is $0 to $2K a year per listing.

Average price

$20.85inside the $15 to $100 sweet spot

Price range

$9.36–$39.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,562 within Throws. It carries 1,983 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#1,562in Throws

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,983per listing

Listings tracked

67

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months