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Coastal Mirror

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.8% of searches, so Coastal Mirror is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$69K/yr110K searches / yr
90-day growth
+31.4%search demand this quarter
Competition
16%top-5 click share · 75 brands · 88 sellers

Flapen Score

Coastal Mirror against its category

The dotted line is the Home & Kitchen average. Past it, Coastal Mirror is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coastal Mirror market on Amazon at a glance

Shoppers on Amazon United States searched for Coastal Mirror 110K times last year and spent an estimated $69K. The top 5 brands take 42% of clicks. Demand peaks in Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+31.4%
Conversion, latest week
0.8%
Market size, estimated
$69Ka year
Peak month
September3.0× the quietest month
Top search term
nautical mirror28K searches a year

02 · Price

A sale here is worth $83.68.

Listings sell for $83.68 on average, from $6.18 to $328.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $83.68 that is $0 to $8K a year per listing.

Average price
$83.68inside the $15 to $100 sweet spot
Price range
$6.18–$328.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #1,469 within Mirrors. It carries 142 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
89%
Out of stock, average day
17.3%
Average rank
#1,469in Mirrors
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
142per listing
Listings tracked
131

04 · Newcomers

10 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
10Amazon's first-year sales bar
Average brand age
38 months

Products

Top Coastal Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

75 rising

Sellers

88

Top-5 brand share

42%

Top 20: 71%

Top-5 click share

16%

Top 20: 44%

Open market

55%

  • Brand 115%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Coastal Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.0×

Search terms

Top Coastal Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nautical mirror28K/yr
  • shell mirror21K/yr
  • seashell mirror18K/yr
  • rope mirror12K/yr
  • nautical mirrors for wall9K/yr
  • nautical bathroom mirror8K/yr
  • round coastal mirror6K/yr
  • ocean mirror4K/yr
  • coastal themed mirrors4K/yr

Reviews and returns

What reviews say buyers love and hate about Coastal Mirror

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
6.0%of orders come back
“The mirror itself is also kind of small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coastal Mirror questions

Answered from the same tracked data.