Is Coastal Curtains profitable to sell on Amazon United States?

Flapen scores Coastal Curtains 46 out of 100 on Amazon United States, a Fail. Shoppers spend $40K a year across 62 tracked products. 2 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew +24.8% in the last 90 days.

How competitive is the Coastal Curtains niche on Amazon United States?

40 brands and 49 sellers compete in Coastal Curtains on Amazon United States. The top 5 Coastal Curtains products take 34% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Coastal Curtains?

Coastal Curtains buyers on Amazon United States complain most about Color, Quality-Overall, and Thickness. An estimated 7.1% of orders come back, which is high.

When does demand for Coastal Curtains peak?

Search demand for Coastal Curtains on Amazon United States peaks in Aug, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Coastal Curtains niche?

Coastal Curtains sells for $28.63 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.68 to $53.28. The average product has 1,468 reviews, the count a new listing must catch up to.

Coastal Curtains

Fail

Buyers convert on only 0.7% of searches, so Coastal Curtains is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 46
46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size: $40K/yr206K searches / yr
90-day growth: +24.8%search demand this quarter
Competition: 34%top-5 click share · 40 brands · 49 sellers

Flapen Score

Coastal Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Coastal Curtains is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Coastal Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Coastal Curtains 206K times last year and spent an estimated $40K. The top 5 brands take 53% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months: 206K
Growth, 90 days vs prior 90: +24.8%
Conversion, latest week: 0.7%
Market size, estimated: $40Ka year
Peak month: August2.2× the quietest month
Top search term: beach curtains49K searches a year

02 · Price

A sale here is worth $28.63.

Listings sell for $28.63 on average, from $8.68 to $53.28. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.63 that is $0 to $3K a year per listing.

Average price: $28.63inside the $15 to $100 sweet spot
Price range: $8.68–$53.28
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,827 within Window Treatments. It carries 1,468 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 100%
Out of stock, average day: 8.0%
Average rank: #1,827in Window Treatments
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 1,468per listing
Listings tracked: 62

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 2Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Coastal Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

34%

Top 20: 69%

Open market

43%

Brand 113%
Brand 212%
Brand 312%
Brand 49%
Brand 57%
Brand 65%

Demand

Coastal Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Coastal Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

beach curtains49K/yr +15.8%0.4% conv.
ocean curtains26K/yr +35.4%0.3% conv.
coastal curtains for bedroom24K/yr +51.7%0.2% conv.
beach curtains for bedroom14K/yr +15.2%0.4% conv.
beach themed curtains12K/yr +31.3%0.3% conv.
beach theme curtains10K/yr +19.8%0.5% conv.
beach blackout curtains8K/yr +41.6%0.2% conv.
ocean curtains for bedroom9K/yr +10.8%0.3% conv.
seashell curtains8K/yr +24.6%0.2% conv.
ocean themed curtains7K/yr +33.4%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Coastal Curtains

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”

12%of negative reviews mention “Color”

7.1%of orders come back

“Not impressed with the colors”

A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Coastal Curtains questions

Answered from the same tracked data.

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