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Cluster Tray

Fail

Demand is soft, at -49.0% this quarter, so Cluster Tray is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$164K/yr141K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
50%top-5 click share · 9 brands · 17 sellers

Flapen Score

Cluster Tray against its category

The dotted line is the Home & Kitchen average. Past it, Cluster Tray is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cluster Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Cluster Tray 141K times last year and spent an estimated $164K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
1.3%
Market size, estimated
$164Ka year
Top search term
cluster serving tray27K searches a year

02 · Price

A sale here is worth $87.59.

Listings sell for $87.59 on average, from $15.84 to $214.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $87.59 that is $0 to $9K a year per listing.

Average price
$87.59inside the $15 to $100 sweet spot
Price range
$15.84–$214.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 34.7% of listings are out of stock. The average listing ranks #587 within Decorative Bowls. It carries 18 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
34.7%
Average rank
#587in Decorative Bowls
Average rating
3.60 starsAmazon United States average 4.42 stars
Average reviews
18per listing
Listings tracked
23

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cluster Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

17

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

3%

  • Brand 143%
  • Brand 221%
  • Brand 317%
  • Brand 48%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Cluster Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.0× · 11 of 12 months tracked

Search terms

Top Cluster Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cluster serving tray27K/yr
  • cluster serving bowls20K/yr
  • cluster bowls12K/yr
  • cluster tray4K/yr
  • cluster serving bowls connected12K/yr
  • 9 cluster serving tray3K/yr
  • cluster bowl4K/yr
  • cluster decorative bowls5K/yr
  • cluster bowl serving tray5K/yr
  • cluster bowls for entertaining12K/yr

Reviews and returns

What reviews say buyers love and hate about Cluster Tray

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Design-Overall”
41%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Too small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cluster Tray questions

Answered from the same tracked data.