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Clove Candle

Fail

The top 5 brands take 97% of clicks, so Clove Candle is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$35K/yr40K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
83%top-5 click share · 6 brands · 35 sellers

Flapen Score

Clove Candle against its category

The dotted line is the Home & Kitchen average. Past it, Clove Candle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clove Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Clove Candle 40K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
4.8%
Market size, estimated
$35Ka year
Top search term
clove candle11K searches a year

02 · Price

A sale here is worth $18.01.

Listings sell for $18.01 on average, from $8.41 to $27.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.01 that is $5K to $9K a year per listing.

Average price
$18.01inside the $15 to $100 sweet spot
Price range
$8.41–$27.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #312 within Candles. It carries 2,434 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
10.7%
Average rank
#312in Candles
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,434per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Clove Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

35

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 54%
  • Brand 63%

Demand

Clove Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 13.5× · 10 of 12 months tracked

Search terms

Top Clove Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clove candle11K/yr
  • yankee candle kitchen spice7K/yr
  • cinnamon clove candle5K/yr
  • orange clove candle6K/yr
  • kitchen spice candle4K/yr
  • orange cinnamon candle3K/yr
  • kitchen spice yankee candle4K/yr

Reviews and returns

What reviews say buyers love and hate about Clove Candle

We read the reviews and the return reasons for every product selling here.

71%of positive reviews mention “Smell”
65%of negative reviews mention “Smell”
0.9%of orders come back
“The fragrance is just barely noticeable”
A buyer, on “Smell”65% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clove Candle questions

Answered from the same tracked data.