clove candle
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Good$8.41–$27.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,433.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 40K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clove candle is a $35K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
clove candle market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $90K–$108K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #312
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 70%
- Out of stock
- 10.7%
- Avg brand age
- 53 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Yankee Candle64%
- A Cheerful Giver11%
- Just Makes Scents10%
- Village Candle8%
- Sweet Water Decor4%
- FF FRAGRFLOWING3%
Demand
Weekly Amazon search volume, last 43 weeks — -5.4% search growth over the last 90 days.Top clove candle search terms
- clove candle11K/yr
- yankee candle kitchen spice7K/yr
- cinnamon clove candle5K/yr
- orange clove candle6K/yr
- kitchen spice candle4K/yr
- orange cinnamon candle3K/yr
- kitchen spice yankee candle4K/yr
Top clove candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.954.7★1,126 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Kitchen Spice
Yankee Candle$25.284.5★86 rev
Clove Scented Candle | Warm and Spicy Ground Cloves | Hand Poured in The USA by Just Makes Scents (8 oz)
Just Makes Scents$14.734.0★211 rev
Village Candle Orange Cinnamon Large Glass Apothecary Jar Scented Candle 21.25 oz 21 Ounce
Village Candle$18.794.5★8,903 rev
A Cheerful Giver Orange Cinnamon Clove - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Women Orange
A Cheerful Giver$27.514.4★3,508 rev
Newest
by launch dateYankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.951,126 rev
Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.011,420 rev
Fall Candle Clove Cinnamon Scented Candles for Home Natural Soy Autumn Candle Aromatherapy Candle 7 oz Jar Candles Fall Gifts for Women Men
FF FRAGRFLOWING$8.41589 rev
Sweet Water Decor Warm & Cozy Candle 9oz Amber Glass Jar Winter Scents
Sweet Water Decor$18.74572 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Kitchen Spice
Yankee Candle$25.2886 rev
Trending
90-day click momentumYankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Kitchen Spice
Yankee Candle$25.284.5★
A Cheerful Giver - Orange Cinnamon Clove Baby Scented Glass Jar Candle (6oz) with Lid & True to Life Fragrance Made in USA
A Cheerful Giver$11.844.4★
Clove Scented Candle | Warm and Spicy Ground Cloves | Hand Poured in The USA by Just Makes Scents (8 oz)
Just Makes Scents$14.734.0★
Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.014.4★
Village Candle Orange Cinnamon Large Glass Apothecary Jar Scented Candle 21.25 oz 21 Ounce
Village Candle$18.794.5★
What buyers say about clove candle
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is wonderful”
“Great quality candle with long burn time”
“Light shines a little love”
“fair price”
“Perfect gift or addition to your home”
“Yankee candle lasts”
“as advertised”
“Very strong”
“so relaxing, comforting and delightful”
“Pretty”
What buyers complain about
“The fragrance is just barely noticeable”
“Suddenly too expensive”
“It's big,”
“not the best I've tried”
“Glass container too thin”
“It is not as strong as I was hoping for”
“I couldnt use it after”
“Burns Poorly”
Top return reasons
Common questions
- Is clove candle profitable to sell on Amazon United States?
- The niche generates $35K/yr across 10 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the clove candle niche?
- 6 brands and 35 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in clove candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.9%.
- What does it cost to enter the clove candle niche?
- Listings span $8.41–$27.51; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 2,434 reviews — the moat a new listing must climb.