Clove Candle
FailThe top 5 brands take 97% of clicks, so Clove Candle is a Fail.
- Flapen Score
- 38 / 100Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 4938
- Market size
- $35K/yr40K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 35 sellers
Flapen Score
Clove Candle against its category
The dotted line is the Home & Kitchen average. Past it, Clove Candle is stronger. Inside it, weaker.
Market
The Clove Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Clove Candle 40K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $35Ka year
- Top search term
- clove candle11K searches a year
02 · Price
A sale here is worth $18.01.
Listings sell for $18.01 on average, from $8.41 to $27.51. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.01 that is $5K to $9K a year per listing.
- Average price
- $18.01inside the $15 to $100 sweet spot
- Price range
- $8.41–$27.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #312 within Candles. It carries 2,434 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 80%
- Out of stock, average day
- 10.7%
- Average rank
- #312in Candles
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,434per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Clove Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 54%
- Brand 63%
Demand
Clove Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 13.5× · 10 of 12 months tracked
Search terms
Top Clove Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clove candle11K/yr
- yankee candle kitchen spice7K/yr
- cinnamon clove candle5K/yr
- orange clove candle6K/yr
- kitchen spice candle4K/yr
- orange cinnamon candle3K/yr
- kitchen spice yankee candle4K/yr
Reviews and returns
What reviews say buyers love and hate about Clove Candle
We read the reviews and the return reasons for every product selling here.
“The fragrance is just barely noticeable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clove Candle questions
Answered from the same tracked data.









