Closet Doors
MaybeShoppers spend an estimated $2.7M a year here. But buyers convert on only 0.4% of searches, so Closet Doors is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $2.7M/yr10.1M searches / yr
- 90-day growth
- +74.3%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 10 sellers
Flapen Score
Closet Doors against its category
The dotted line is the Home & Kitchen average. Past it, Closet Doors is stronger. Inside it, weaker.
Market
The Closet Doors market on Amazon at a glance
Shoppers on Amazon United States searched for Closet Doors 10.1M times last year and spent an estimated $2.7M. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +74.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 10.1M
- Growth, 90 days vs prior 90
- +74.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $2.7Ma year
- Peak month
- March4.8× the quietest month
- Top search term
- closet doors729K searches a year
02 · Price
A sale here is worth $59.28.
Listings sell for $59.28 on average, from $18.72 to $175.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $59.28 that is $89K to $119K a year per listing.
- Average price
- $59.28inside the $15 to $100 sweet spot
- Price range
- $18.72–$175.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $89K–$119K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #91 within Window Treatments. It carries 966 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 8.2%
- Average rank
- #91in Window Treatments
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 966per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Closet Doors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 219%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 62%
Demand
Closet Doors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 4.8×
Search terms
Top Closet Doors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- closet doors729K/yr
- door682K/yr
- accordion door473K/yr
- sliding door535K/yr
- accordion doors interior284K/yr
- closet door323K/yr
- puertas corredizas para interior283K/yr
- bifold door170K/yr
- doors230K/yr
- folding door204K/yr
Reviews and returns
What reviews say buyers love and hate about Closet Doors
We read the reviews and the return reasons for every product selling here.
“Magnets kinda weak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Closet Doors questions
Answered from the same tracked data.









