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Clorox Toilet Wand Holder

Fail

The average product has 26,523 reviews to catch up to, so Clorox Toilet Wand Holder is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$354K/yr287K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
80%top-5 click share · 8 brands · 77 sellers

Flapen Score

Clorox Toilet Wand Holder against its category

The dotted line is the Home & Kitchen average. Past it, Clorox Toilet Wand Holder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clorox Toilet Wand Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Clorox Toilet Wand Holder 287K times last year and spent an estimated $354K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Jul–Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
9.1%
Market size, estimated
$354Ka year
Peak month
October14.0× the quietest month
Top search term
clorox toilet wand holder107K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $9.68 to $21.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $13.56 that is $34K to $41K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$9.68–$21.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$34K–$41K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #133 within Toilet Accessories. It carries 26,523 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#133in Toilet Accessories
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
26,523per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Clorox Toilet Wand Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

77

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 146%
  • Brand 233%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Clorox Toilet Wand Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Jul, Aug, Sep, Oct · busiest ÷ quietest = 14.0×

Search terms

Top Clorox Toilet Wand Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox toilet wand holder107K/yr
  • toilet wand holder62K/yr
  • clorox wand holder32K/yr
  • clorox toilet wand caddy27K/yr
  • clorox toilet wand holder only13K/yr
  • clorox toilet wand stand7K/yr
  • clorox toilet wand caddy only8K/yr
  • toilet wand clorox caddy7K/yr
  • clorox wand caddy9K/yr
  • toilet wand caddy6K/yr

Reviews and returns

What reviews say buyers love and hate about Clorox Toilet Wand Holder

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Ease Of Cleaning”
0.7%of orders come back
“it did not clean”
A buyer, on “Ease Of Cleaning”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Clorox Toilet Wand Holder questions

Answered from the same tracked data.