Clorox Toilet Brush
FailThe top 5 brands take 97% of clicks, so Clorox Toilet Brush is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $95K/yr54K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 118 sellers
Flapen Score
Clorox Toilet Brush against its category
The dotted line is the Home & Kitchen average. Past it, Clorox Toilet Brush is stronger. Inside it, weaker.
Market
The Clorox Toilet Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Clorox Toilet Brush 54K times last year and spent an estimated $95K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $95Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- clorox toilet brush29K searches a year
02 · Price
A sale here is worth $14.44.
Listings sell for $14.44 on average, from $3.44 to $24.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.44 that is $4K to $7K a year per listing.
- Average price
- $14.44under the $15 to $100 sweet spot
- Price range
- $3.44–$24.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Toilet Accessories. It carries 33,030 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #56in Toilet Accessories
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 33,030per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Clorox Toilet Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads
- Price
- $12.28
- Rating
- 4.7/5
- Reviews
- 142,696
- Age
- 19y ago

Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White
- Price
- $8.93
- Rating
- 4.6/5
- Reviews
- 5,269
- Age
- 11y ago

Clorox Covered Toilet Brush and Caddy with Splash Guard & Non-Skid Base 2-Piece White
- Price
- $13.59
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8y ago

Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads
- Price
- $21.06
- Rating
- 4.7/5
- Reviews
- 142,696
- Age
- 6y ago

Clorox Toilet Bowl Brush With Under Rim Scrubber
- Price
- $10.67
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 8y ago
Trending
estimated 90-day click momentum
40 Disposable Toilet Brush Replacement Pads Wall Mounted Toilet Holder Set Toilet Cleaning System Starter Kit Toilet Stick Pads (White)
- Price
- $24.37
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago

Clorox Covered Toilet Brush and Caddy with Splash Guard & Non-Skid Base 2-Piece White
- Price
- $13.59
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8y ago

oshang Disposable Toilet Brush - Toilet Bowl Cleaner Toilet Cleaning Supplies Toilet Brush with Holder 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 5,429
- Age
- 4y ago

Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads
- Price
- $12.28
- Rating
- 4.7/5
- Reviews
- 142,696
- Age
- 19y ago

Clorox ToiletWand Disposable Toilet Cleaner Refills Rainforest Rush Scent 30 Count Kills 99.9% of Germs Touch-Free Toilet Cleaning
- Price
- $16.99
- Rating
- 4.7/5
- Reviews
- 74,385
- Age
- 10y ago
Newest
by launch date
40 Disposable Toilet Brush Replacement Pads Wall Mounted Toilet Holder Set Toilet Cleaning System Starter Kit Toilet Stick Pads (White)
- Price
- $24.37
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago

SetSail Toilet Brush and Holder Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning Nylon Bristles White & Grey
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 4,895
- Age
- 2y ago

oshang Disposable Toilet Brush - Toilet Bowl Cleaner Toilet Cleaning Supplies Toilet Brush with Holder 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 5,429
- Age
- 4y ago

Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads
- Price
- $21.06
- Rating
- 4.7/5
- Reviews
- 142,696
- Age
- 6y ago

Clorox Toilet Bowl Brush With Under Rim Scrubber
- Price
- $10.67
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
118
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
1%
- Clorox86%
- OXO4%
- Rubbermaid Commercial Products3%
- LIBMAN COMMERCIAL2%
- oshang2%
- SetSail2%
- Open — no brand owns it (1 brand, 1%)
Demand
Clorox Toilet Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Clorox Toilet Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clorox toilet brush29K/yr
- toilet brush clorox11K/yr
- clorox toilet bowl brush8K/yr
- clorox toilet brush and holder set6K/yr
Reviews and returns
What reviews say buyers love and hate about Clorox Toilet Brush
We read the reviews and the return reasons for every product selling here.
“messy to clean up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clorox Toilet Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









