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Clorox Toilet Brush

Fail

The top 5 brands take 97% of clicks, so Clorox Toilet Brush is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$95K/yr54K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
76%top-5 click share · 7 brands · 118 sellers

Flapen Score

Clorox Toilet Brush against its category

The dotted line is the Home & Kitchen average. Past it, Clorox Toilet Brush is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clorox Toilet Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Clorox Toilet Brush 54K times last year and spent an estimated $95K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
12.1%
Market size, estimated
$95Ka year
Peak month
August1.6× the quietest month
Top search term
clorox toilet brush29K searches a year

02 · Price

A sale here is worth $14.44.

Listings sell for $14.44 on average, from $3.44 to $24.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.44 that is $4K to $7K a year per listing.

Average price
$14.44under the $15 to $100 sweet spot
Price range
$3.44–$24.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Toilet Accessories. It carries 33,030 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Toilet Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
33,030per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Clorox Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

118

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

1%

  • Brand 186%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Clorox Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Clorox Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox toilet brush29K/yr
  • toilet brush clorox11K/yr
  • clorox toilet bowl brush8K/yr
  • clorox toilet brush and holder set6K/yr

Reviews and returns

What reviews say buyers love and hate about Clorox Toilet Brush

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“messy to clean up”
A buyer, on “Ease Of Cleaning”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Clorox Toilet Brush questions

Answered from the same tracked data.