clorox toilet brush
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Price range
Okay$3.44–$24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 54K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad33,029.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox toilet brush is a $95K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
clorox toilet brush market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
118
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
1%
- Clorox86%
- OXO4%
- Rubbermaid Commercial Products3%
- LIBMAN COMMERCIAL2%
- oshang2%
- SetSail2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +0.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top clorox toilet brush search terms
- clorox toilet brush29K/yr
- toilet brush clorox11K/yr
- clorox toilet bowl brush8K/yr
- clorox toilet brush and holder set6K/yr
Top clorox toilet brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads
Clorox$12.284.7★142,696 rev
Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White
Clorox$8.934.6★5,269 rev
Clorox Covered Toilet Brush and Caddy with Splash Guard & Non-Skid Base 2-Piece White
Clorox$13.594.6★35 rev
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads
Clorox$21.064.7★142,696 rev
Clorox Toilet Bowl Brush With Under Rim Scrubber
Clorox$10.674.6★192 rev
Newest
by launch date
40 Disposable Toilet Brush Replacement Pads Wall Mounted Toilet Holder Set Toilet Cleaning System Starter Kit Toilet Stick Pads (White)
Zpzrxm$24.3762 rev
SetSail Toilet Brush and Holder Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning Nylon Bristles White & Grey
SetSail$8.164,895 rev
oshang Disposable Toilet Brush - Toilet Bowl Cleaner Toilet Cleaning Supplies Toilet Brush with Holder 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance
oshang$9.995,429 rev
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads
Clorox$21.06142,696 rev
Clorox Toilet Bowl Brush With Under Rim Scrubber
Clorox$10.67192 rev
Trending
90-day click momentum40 Disposable Toilet Brush Replacement Pads Wall Mounted Toilet Holder Set Toilet Cleaning System Starter Kit Toilet Stick Pads (White)
Zpzrxm$24.374.6★
Clorox Covered Toilet Brush and Caddy with Splash Guard & Non-Skid Base 2-Piece White
Clorox$13.594.6★
oshang Disposable Toilet Brush - Toilet Bowl Cleaner Toilet Cleaning Supplies Toilet Brush with Holder 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance
oshang$9.994.6★
Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads
Clorox$12.284.7★
Clorox ToiletWand Disposable Toilet Cleaner Refills Rainforest Rush Scent 30 Count Kills 99.9% of Germs Touch-Free Toilet Cleaning
Clorox$16.994.7★
What buyers say about clorox toilet brush
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Convenient and easy”
“Excellent product”
“Great buy”
“As advertised”
“This brush works very well”
“Fresh scent”
“Fits perfect”
“No issues with durability”
“Easy and hygienic”
What buyers complain about
“messy to clean up”
“Not the best construction quality”
“dont see that lasting”
“Not worth it”
“Smelled bad”
“The container is small”
“Not the easiest product to use”
“Cannot work with it when it is”
“Cheap and flimsy”
“this was gray”
Top return reasons
Common questions
- Is clorox toilet brush profitable to sell on Amazon United States?
- The niche generates $95K/yr across 16 tracked products. 90-day search growth is +0.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the clorox toilet brush niche?
- 7 brands and 118 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in clorox toilet brush?
- Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for clorox toilet brush peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the clorox toilet brush niche?
- Listings span $3.44–$24.37; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 33,030 reviews — the moat a new listing must climb.