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Clam Shells

Pass

Clam Shells scores 68 out of 100, a Pass. Shoppers spend an estimated $177K a year here, search demand grew +92.3% this quarter, and an estimated 2.6% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49
Market size
$177K/yr176K searches / yr
90-day growth
+92.3%search demand this quarter
Competition
34%top-5 click share · 34 brands · 41 sellers

Flapen Score

Clam Shells against its category

The dotted line is the Home & Kitchen average. Past it, Clam Shells is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clam Shells market on Amazon at a glance

Shoppers on Amazon United States searched for Clam Shells 176K times last year and spent an estimated $177K. The top 5 brands take 48% of clicks. Demand peaks in Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
+92.3%
Conversion, latest week
5.2%
Market size, estimated
$177Ka year
Peak month
July2.6× the quietest month
Top search term
clam shells40K searches a year

02 · Price

A sale here is worth $19.25.

Listings sell for $19.25 on average, from $7.81 to $143.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.25 that is $2K to $5K a year per listing.

Average price
$19.25inside the $15 to $100 sweet spot
Price range
$7.81–$143.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #452 within Vase Fillers. It carries 397 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#452in Vase Fillers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
397per listing
Listings tracked
51

04 · Newcomers

11 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
11Amazon's first-year sales bar
Average brand age
33 months

Products

Top Clam Shells products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

41

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

34%

Top 20: 74%

Open market

47%

  • Brand 115%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Clam Shells search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Clam Shells search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clam shells40K/yr
  • clam shells for crafts31K/yr
  • shells for decoupage18K/yr
  • large shells for crafts14K/yr
  • large seashells for crafts11K/yr
  • clam shell15K/yr
  • large clam shells9K/yr
  • large scallop shells9K/yr
  • large clam shells for crafts6K/yr
  • large scallop shells for crafts6K/yr

Reviews and returns

What reviews say buyers love and hate about Clam Shells

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Very small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clam Shells questions

Answered from the same tracked data.