Citrus Candle
FailDemand is soft, at -9.8% this quarter, so Citrus Candle is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $146K/yr117K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 34 sellers
Flapen Score
Citrus Candle against its category
The dotted line is the Home & Kitchen average. Past it, Citrus Candle is stronger. Inside it, weaker.
Market
The Citrus Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Citrus Candle 117K times last year and spent an estimated $146K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $146Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- citrus candle38K searches a year
02 · Price
A sale here is worth $17.01.
Listings sell for $17.01 on average, from $9.41 to $34.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $17.01 that is $9K to $13K a year per listing.
- Average price
- $17.01inside the $15 to $100 sweet spot
- Price range
- $9.41–$34.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #73 within Candles. It carries 1,671 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #73in Candles
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,671per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Citrus Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
34
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
10%
- Brand 165%
- Brand 210%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 10%)
Demand
Citrus Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.6×
Search terms
Top Citrus Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- citrus candle38K/yr
- sage and citrus yankee candle18K/yr
- yankee candle sage and citrus14K/yr
- citrus candles9K/yr
- citrus candles for home11K/yr
- sage and citrus5K/yr
- sage and citrus candle6K/yr
- candle citrus3K/yr
- citrus scented candle4K/yr
- yankee candles sage and citrus4K/yr
Reviews and returns
What reviews say buyers love and hate about Citrus Candle
We read the reviews and the return reasons for every product selling here.
“Gross scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Citrus Candle questions
Answered from the same tracked data.









