citrus candle
Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.01avg listing price — sweet spot $15–$100
Price range
Great$9.41–$34.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,671.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay$146K$146K/yr · 117K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, citrus candle is a $146K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
citrus candle market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $213K–$255K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 6.2%
- Avg brand age
- 47 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
34
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
10%
- Yankee Candle65%
- Molensun10%
- AOOVOO5%
- 1OAK3%
- LEOBEN COMPANY3%
- Capri Blue3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -9.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.6×
Top citrus candle search terms
- citrus candle38K/yr
- sage and citrus yankee candle18K/yr
- yankee candle sage and citrus14K/yr
- citrus candles9K/yr
- citrus candles for home11K/yr
- sage and citrus5K/yr
- sage and citrus candle6K/yr
- candle citrus3K/yr
- citrus scented candle4K/yr
- yankee candles sage and citrus4K/yr
Top citrus candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.114.6★937 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Sage & Citrus
Yankee Candle$18.184.6★782 rev
Molensun Sage & Citrus Scented Candles Aromatherapy Jar Candle 7 oz Long Lasting Candles Soy Wax Candle Gift for Women
Molensun$9.414.1★144 rev
Yankee Candle Sage & Citrus Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.794.6★782 rev
AOOVOO Citrus Lemon Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly Non Toxic Air Freshing Soy Candle 9 oz Up to 50 Hours Burn time
AOOVOO$13.363.9★1,397 rev
Newest
by launch date
M&SENSE Lemon Soy Candle 11.3oz Summer Citrus Grapefruit Scented
M&SENSE$17.4877 rev
Bath & Body Works Single Wick Candle Sweet Orange & Agave Candle Long-Lasting Burn Up to 45 Hours Exclusively Fragranced Soy Wax Blend 8 oz - 1 Pack
Bath & Body Works$15.8935 rev
SVECKE Sage and Citrus Scented Candles 7oz Soy Wax Candle Long Lasting Aromatherapy Jar Candle for Home Scented Long Burning Candle Gift for Women and Men
SVECKE$9.49332 rev
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.11937 rev
Yankee Candle Sicilian Lemon Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.88441 rev
Trending
90-day click momentumBath & Body Works Single Wick Candle Sweet Orange & Agave Candle Long-Lasting Burn Up to 45 Hours Exclusively Fragranced Soy Wax Blend 8 oz - 1 Pack
Bath & Body Works$15.894.4★
M&SENSE Lemon Soy Candle 11.3oz Summer Citrus Grapefruit Scented
M&SENSE$17.484.4★
Wickless Citrus Scented Candles for Candle Warmer Lamp Many Scents to Choose 100% Non-Toxic Soy Wax Candle Melts for Warming Plate Handmade in The USA (Citrus Sunshine)
Scentury$18.604.5★
Colonial Candle Lemon Drop Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn
Colonial Candle$15.364.3★
Capri Blue Volcano Scented Candles - Luxury Glass Jar Candles for Home Scented with Tropical Fruit & Sugared Citrus - Soy Wax Blend - Blue Color (19 oz)
Capri Blue$34.264.7★
What buyers say about citrus candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“It also comes in a bright”
“Excellent supplier and product”
“Worth it”
“Gift”
“They glass casing makes them super durable and the give our home a sense of cleanliness and peace”
“As advertised”
“Very strong”
“The added bonus is the jar it comes in is a gorgeous blue that matches my house”
“Simple and elegant”
What buyers complain about
“Gross scent”
“it is very disappointing that for its high price”
“Candle should be larger”
“poor quality candle”
“not as strong”
“Wick doesn't last”
“Ive had a burning for a few hours”
“the candle does not work”
“Waste”
“Bottles all leaked in package”
Top return reasons
Common questions
- Is citrus candle profitable to sell on Amazon United States?
- The niche generates $146K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the citrus candle niche?
- 11 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in citrus candle?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- When does demand for citrus candle peak?
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the citrus candle niche?
- Listings span $9.41–$34.26; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.