citronella votive candles
Worth a lookShows demand growing +294.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+294.7%90-day search growth — must beat 0% to launch
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$7.18–$28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,459.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 16K searches
According to Flapen's Amazon United States niche tracking, citronella votive candles is a $27K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
citronella votive candles market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $22K–$27K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #350
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 20.0%
- Avg brand age
- 47 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
47
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
28%
- Hyoola21%
- PARNOO19%
- Aottom13%
- Grcdoyvl7%
- fclayvts7%
- Murphy's Naturals6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +294.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 20.8×
Top citronella votive candles search terms
- citronella votive candles8K/yr
- citronella votive candles outdoor6K/yr
- citronella votives3K/yr
Top citronella votive candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 72 Votive Citronella Candles - Summer Scented Candles - for Indoor/Outdoor Use - 10 Hour Burn Time - Made in USA
PARNOO$27.044.4★1,016 rev
HYOOLA Citronella Votive Candles - 10 Hour Burn Time - 50 Pack Ideal Bug Repellent Candles European Made
Hyoola$21.933.9★639 rev
Tealight Citronella Candles Outdoor 4Hours Soy Wax Tea Lights Candles for Patio Garden Yard Terrace Camping Home Indoor Party 30 Pack Acrylic Votive Candles for Weddings Shabbat Events
Aottom$15.354.2★21 rev
Set of 20 x 2.0 oz Votive Citronella Candles in Glass Cup Decorative Candle Yellow Citronella Tea Lights Indoor Outdoor Patio Scented Candles Bulk
Grcdoyvl$19.994.2★350 rev
Citronella Pillar Candles for Outdoor Use 12-Pack
Aottom$16.134.0★35 rev
Newest
by launch dateCitronella Pillar Candles for Outdoor Use 12-Pack
Aottom$16.1335 rev
Tealight Citronella Candles Outdoor 4Hours Soy Wax Tea Lights Candles for Patio Garden Yard Terrace Camping Home Indoor Party 30 Pack Acrylic Votive Candles for Weddings Shabbat Events
Aottom$15.3521 rev
12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer
AOTOIE$18.1713 rev
Fclayvts 8-Hour 50Pack Citronella Tealight Candles Outdoor and Indoor Summer Scented Candle Natural Soy Wax Candle for Home Patio Garden Yard Balcony BBQ Birthday Emergency
fclayvts$20.5643 rev
Fclayvts 3.5-Hour 50Pack Citronella Tealight Candles Outdoor and Indoor Summer Scented Candle Natural Soy Wax Candle for Home Patio Garden Yard Balcony BBQ Birthday Emergency.
fclayvts$15.1143 rev
Trending
90-day click momentumTealight Citronella Candles Outdoor 4Hours Soy Wax Tea Lights Candles for Patio Garden Yard Terrace Camping Home Indoor Party 30 Pack Acrylic Votive Candles for Weddings Shabbat Events
Aottom$15.354.2★
Citronella Pillar Candles for Outdoor Use 12-Pack
Aottom$16.134.0★
12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer
AOTOIE$18.174.5★
Natural Citronella Tea Light Candles Tiny Soy Wax Aromatherapy Citronella Tealights Set of 12-4 Hours Burning - Great Gift for Summer Outdoors Home Garden Patio Balcony
DEYBBY$7.184.5★
Murphys Naturals Citronella Mosquito Repellent Tea Light Candles 12-Pack
Murphy's Naturals$13.544.3★
What buyers say about citronella votive candles
What buyers praise and complain about, mined from review topics.What buyers love
“Nice subtle scent”
“Worth it”
“Makes for a lovely ambience with a warm, soft glow”
“Overall no complaints”
“Cute size”
“Probably good for indoor use”
“This set is so convenient”
“the candles have performed as expected”
“They are very durable”
“The candles burn well”
What buyers complain about
“These candles are small”
“for bug repellent I'm not convinced”
“Awful smell”
“Only burne 1-2 hours not 3 hours as indicated”
“Deceptive Marketing”
“They are made cheaply”
“It definitely doesn't last 4 hours either”
“The only downside is that I later saw them much cheaper on another site”
“Wick burned out too fast”
“They were also very messy no matter what holder I selected”
Top return reasons
Common questions
- Is citronella votive candles profitable to sell on Amazon United States?
- The niche generates $27K/yr across 28 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +294.7%. Flapen's verdict: Worth a look (67/100).
- How competitive is the citronella votive candles niche?
- 18 brands and 47 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in citronella votive candles?
- Top complaints mined from reviews: Size-Overall, Pest/Insect Control, Smell. The return rate is 1.6%.
- When does demand for citronella votive candles peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 20.8× the quietest.
- What does it cost to enter the citronella votive candles niche?
- Listings span $7.18–$28.50; the average listing price is $17.93 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.