citronella pillar candles outdoor
Worth a lookShows demand growing +206.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+206.4%90-day search growth — must beat 0% to launch
Review moat
Great188.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.97avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.30–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad$24K$24K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, citronella pillar candles outdoor is a $24K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
citronella pillar candles outdoor market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $26K–$31K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 16.8%
- Avg brand age
- 43 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
15
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
20%
- Aottom23%
- OFUN16%
- Simply Soson12%
- AOTOIE10%
- Mister Candle10%
- Murrilome8%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +206.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.8×
Top citronella pillar candles outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Citronella Candles Outdoor - Set of 6 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home
Aottom$17.564.0★18 rev
Citronella Candles Outdoor - Large Citronella Pillar Candles for Patio 2x4 Inch Burns Up to 320 Hours Soy Wax Candles Backyard Garden Porch Deck Aromatherapy Candles
OFUN$15.114.1★159 rev
Citronella Candles Outdoor - Set of 4 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home
Murrilome$18.884.1★24 rev
Simply Soson Citronella Candle - Citronella Scented Pillar Candles Ivory - 3x6 inch - 3 Pack - Long Lasting Burn Outside Candles for Garden Yard Balcony Summer Camping
Simply Soson$25.414.1★79 rev
Mister Candle Citronella Candles Ideal for Outdoor & Indoor 3x6 Pillar Candles Set of 3 Hand Poured White Premium Wax & Dripless 60 Hour Burn Time
Mister Candle$36.844.4★613 rev
Newest
by launch date
Citronella Pillar Candles for Outdoor Use 12-Pack
Aottom$16.1335 rev
Citronella Candles Outdoor - Set of 4 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home
Murrilome$18.8824 rev
Citronella Candles Outdoor 3 Pack Lemongrass Scented Pillar Candles Indoor Outdoor Long Lasting Citronella Pillar Candle for Home Garden Patio Yard Party Wedding(2x2in 2x3in 2x4in)
AOTOIE$10.6214 rev
12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer
AOTOIE$18.1713 rev
Citronella Candles Outdoor - Set of 6 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home
Aottom$17.5618 rev
Trending
90-day click momentum
Citronella Candles for Patio Set of 3 Ribbed Sage Green Pillar Candles for Summer Outdoor Soy Wax Modern Boho Home Decor Pillars Aesthetic Candle Gift Set for Garden and Indoor Use
MAKALONE$34.234.2★
12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer
AOTOIE$18.174.5★
Citronella Candles Outdoor 3 Pack Lemongrass Scented Pillar Candles Indoor Outdoor Long Lasting Citronella Pillar Candle for Home Garden Patio Yard Party Wedding(2x2in 2x3in 2x4in)
AOTOIE$10.623.9★
Citronella Candles Outdoor - Set of 4 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home
Murrilome$18.884.1★
Citronella Pillar Candles for Outdoor Use 12-Pack
Aottom$16.134.0★
What buyers say about citronella pillar candles outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“Smells so beautiful”
“Good quality”
“Worth the purchase”
“Beautiful candles”
“They are a pretty decent size”
“Color is perfect”
“beautiful presentation for both indoor and outdoor occasions”
“just as advertised”
“aesthetic appeal”
“These burn very cleanly”
What buyers complain about
“These candles are tiny”
“Dont like smell”
“I think the price should be dropped a few dollars to reflect that”
“Deceptive Marketing”
“unfortunately the quality just isnt there”
“They were also very messy no matter what holder I selected”
“the heat melted it too quickly”
“Very disappointing and definitely not acceptable for an outdoor candle”
“Not pure white”
“for bug repellent I'm not convinced”
Top return reasons
Common questions
- Is citronella pillar candles outdoor profitable to sell on Amazon United States?
- The niche generates $24K/yr across 18 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +206.4%. Flapen's verdict: Worth a look (64/100).
- How competitive is the citronella pillar candles outdoor niche?
- 12 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in citronella pillar candles outdoor?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 1.4%.
- When does demand for citronella pillar candles outdoor peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 29.8× the quietest.
- What does it cost to enter the citronella pillar candles outdoor niche?
- Listings span $7.30–$36.84; the average listing price is $20.97 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.