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Circle Shelf

Fail

Buyers convert on only 0.4% of searches, so Circle Shelf is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$35K/yr183K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 24 sellers

Flapen Score

Circle Shelf against its category

The dotted line is the Home & Kitchen average. Past it, Circle Shelf is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circle Shelf market on Amazon at a glance

Shoppers on Amazon United States searched for Circle Shelf 183K times last year and spent an estimated $35K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
0.4%
Market size, estimated
$35Ka year
Peak month
January1.7× the quietest month
Top search term
round wall shelf43K searches a year

02 · Price

A sale here is worth $48.18.

Listings sell for $48.18 on average, from $11.17 to $148.29. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $48.18 that is $0 to $5K a year per listing.

Average price
$48.18inside the $15 to $100 sweet spot
Price range
$11.17–$148.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #10,205 within Floating Shelves. It carries 253 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
13.4%
Average rank
#10,205in Floating Shelves
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
253per listing
Listings tracked
24

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Circle Shelf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

24

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

40%

  • Brand 132%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Circle Shelf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Circle Shelf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round wall shelf43K/yr
  • round shelf29K/yr
  • circle shelf25K/yr
  • circle wall shelf19K/yr
  • round floating shelf10K/yr
  • circular wall shelf10K/yr
  • circular shelf8K/yr
  • oval wall shelf8K/yr
  • round shelves6K/yr
  • round wall shelves6K/yr

Reviews and returns

What reviews say buyers love and hate about Circle Shelf

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Size-Overall”
6.8%of orders come back
“which are also not the correct size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Circle Shelf questions

Answered from the same tracked data.