Circle Pillow

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

603K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

1.3%

Market size, estimated

$165Ka year

Peak month

August1.4× the quietest month

Top search term

round throw pillow85K searches a year

Listings sell for $21.38 on average, from $7.93 to $46.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.38 that is $0 to $2K a year per listing.

Average price

$21.38inside the $15 to $100 sweet spot

Price range

$7.93–$46.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #889 within Bed Pillows & Positioners. It carries 1,212 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

96%

Out of stock, average day

4.6%

Average rank

#889in Bed Pillows & Positioners

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,212per listing

Listings tracked

102

15 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months