cinnamon wax melts
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good745.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.72–$26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, cinnamon wax melts is a $23K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
cinnamon wax melts market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 11.7%
- Avg brand age
- 76 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
33
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
6%
- Scentsationals46%
- Shortie's Candle Company18%
- TRUMIRI10%
- SCENTORINI9%
- Yankee Candle6%
- Candle Warmers5%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.1×
Top cinnamon wax melts search terms
- cinnamon wax melts24K/yr
- wax melts cinnamon6K/yr
- cinnamon wax melts strong6K/yr
Top cinnamon wax melts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scentsationals Red Hot Cinnamon Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.974.4★767 rev
Shorties Candle Company Cinnamon Bark Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$7.634.3★2,870 rev
TRUMIRI Cinnamon Scented Wax Melts - Made with Non Toxic Soy Wax and Essential Oils - Long Lasting Strong Scent Pet Safe Candle Wax Cubes Tarts for Warmers - Fall Christmas
TRUMIRI$5.723.5★25 rev
ScentSationals Red Hot Cinnamon Scented Wax Melts 2.5oz (6 Cubes)
Scentsationals$5.934.2★162 rev
ScentSationals Cinnamon Apples Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.984.4★1,441 rev
Newest
by launch dateTRUMIRI Cinnamon Scented Wax Melts - Made with Non Toxic Soy Wax and Essential Oils - Long Lasting Strong Scent Pet Safe Candle Wax Cubes Tarts for Warmers - Fall Christmas
TRUMIRI$5.7225 rev
Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Sparkling Cinnamon 6 Count (Pack of 4)
Yankee Candle$26.3227 rev
SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
SCENTORINI$12.0016 rev
Scentsationals Spicy Hots Cinnamon Scented Wax Melts 10oz (24 Cubes)
Scentsationals$14.4095 rev
SCENTORINI Wax Melts Scented Wax Cubes Cinnamon Roll Scent 4 Pack
SCENTORINI$6.69116 rev
Trending
90-day click momentumYankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Sparkling Cinnamon 6 Count (Pack of 4)
Yankee Candle$26.324.6★
TRUMIRI Cinnamon Scented Wax Melts - Made with Non Toxic Soy Wax and Essential Oils - Long Lasting Strong Scent Pet Safe Candle Wax Cubes Tarts for Warmers - Fall Christmas
TRUMIRI$5.723.5★
Nice Buns - Sticky Cinnamon BUN Scented Wax MELT - Funny 1 Pack - 2 Ounces - 6 Cubes
The Candle Daddy$6.144.4★
SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent
SCENTORINI$12.003.6★
Shorties Candle Company Cinnamon Bark Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$7.634.3★
What buyers say about cinnamon wax melts
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome aroma”
“Great value”
“Great product”
“long lasting”
“Great product as described”
“Works great”
“Blazing hot”
“Warm Long-Lasting Fragrance”
“ok potency”
What buyers complain about
“No scent”
“Waste of money”
“it doesn't last”
“Way too strong”
“These are smaller than normal”
“Misrepresented”
“Waste”
“Old and dry”
“Dry and old, crackled in the box”
“Color will stain”
Top return reasons
Common questions
- Is cinnamon wax melts profitable to sell on Amazon United States?
- The niche generates $23K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the cinnamon wax melts niche?
- 8 brands and 33 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cinnamon wax melts?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
- When does demand for cinnamon wax melts peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
- What does it cost to enter the cinnamon wax melts niche?
- Listings span $5.72–$26.32; the average listing price is $12.12 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.