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53

cinnamon spray

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 31Growth 26Conversion 55Competition 84Returns 98Price range 78Avg price 92Brand share 12Review moat 49Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$21.78

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$5.89–$47.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,628.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$143K

$143K/yr · 144K searches

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cinnamon spray is a $143K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

cinnamon spray market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$218K–$272K
units × avg price
Conversion rate
4.6%
Avg BSR
#294
Page quality
0%
Prime
66%
Sponsored
74%
Out of stock
3.3%
Avg brand age
66 months
Avg seller age
140 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

75

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

31%

Top 20: 72%

Open market

4%

  • Yankee Candle87%
  • NatureStop3%
  • CLESH2%
  • Febreze2%
  • AQUA BLANCE1%
  • Glade1%
  • Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 23.9×

Top cinnamon spray search terms

  • yankee candle room spray62K/yr
  • yankee candle spray17K/yr
  • cinnamon spray17K/yr
  • yankee candle concentrated room spray10K/yr
  • yankee room spray7K/yr
  • cinnamon room spray10K/yr
  • yankee candle spray air freshener5K/yr
  • yankee candle room sprays for home5K/yr
  • cinnamon air freshener spray6K/yr
  • cinnamon spray for pine cones6K/yr
All search terms

Top cinnamon spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$9K9%$13K12%$17K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cinnamon spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell54%

“Lightly scented,”

Pest/Insect Control8%

“really keeps bugs away”

Quality-Overall7%

“Excellent product”

Spray/Flow5%

“Love this spray”

Value For Money4%

“Good Value”

Ease Of Use2%

“Easy to use”

Durability2%

“Ive trusted this brand for years”

Size-Overall2%

“You get a nice size of this”

Advertised Vs Actual Product1%

“As advertised”

Efficiency1%

“Very effective”

What buyers complain about

Smell38%

“Horrible chemical smell”

Pest/Insect Control9%

“Does not deter mice”

Functionality-Overall7%

“Did not work”

Value For Money6%

“extremely expensive”

Size-Overall6%

“Too small”

Quality-Overall4%

“Im sure its a quality just not what I was looking for”

Advertised Vs Actual Product3%

“Not as described”

Durability3%

“doesn't last long”

Spray/Flow3%

“spray doesnt do that well”

Leak-Proof1%

“the entire bottle had leaked out”

Top return reasons

Smell41%
Functionality-Overall13%
Advertised Vs Actual Product12%
Leak-Proof9%
Spray/Flow6%
Pest/Insect Control5%
Size-Overall3%
Value For Money2%
Suitable For Outdoor1%
Jamming/Clogging1%

Common questions

Is cinnamon spray profitable to sell on Amazon United States?
The niche generates $143K/yr across 53 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the cinnamon spray niche?
12 brands and 75 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cinnamon spray?
Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.4%.
When does demand for cinnamon spray peak?
Demand peaks in Sep; the busiest month runs 23.9× the quietest.
What does it cost to enter the cinnamon spray niche?
Listings span $5.89–$47.97; the average listing price is $21.78 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.