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Cinnamon Incense

Fail

The top 5 brands take 95% of clicks, so Cinnamon Incense is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$71K/yr63K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
70%top-5 click share · 7 brands · 29 sellers

Flapen Score

Cinnamon Incense against its category

The dotted line is the Home & Kitchen average. Past it, Cinnamon Incense is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cinnamon Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Cinnamon Incense 63K times last year and spent an estimated $71K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
10.5%
Market size, estimated
$71Ka year
Peak month
November1.7× the quietest month
Top search term
cinnamon incense sticks24K searches a year

02 · Price

A sale here is worth $10.60.

Listings sell for $10.60 on average, from $7.07 to $22.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.60 that is $3K to $5K a year per listing.

Average price
$10.60under the $15 to $100 sweet spot
Price range
$7.07–$22.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Home Fragrance. It carries 1,204 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Home Fragrance
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,204per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Cinnamon Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 139%
  • Brand 225%
  • Brand 319%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cinnamon Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Cinnamon Incense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cinnamon incense sticks24K/yr
  • cinnamon incense24K/yr
  • incienso de canela9K/yr
  • incense sticks cinnamon4K/yr
  • incense cinnamon3K/yr

Reviews and returns

What reviews say buyers love and hate about Cinnamon Incense

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
76%of negative reviews mention “Smell”
0.8%of orders come back
“Smell disgusting”
A buyer, on “Smell”76% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cinnamon Incense questions

Answered from the same tracked data.