cinnamon incense
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,203.77avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.07–$22.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$71K$71K/yr · 63K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cinnamon incense is a $71K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
cinnamon incense market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
29
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
2%
- HEM39%
- TRUMIRI25%
- Bless International19%
- Aroma Valley7%
- Calmveda5%
- Dinil3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top cinnamon incense search terms
- cinnamon incense sticks24K/yr
- cinnamon incense24K/yr
- incienso de canela9K/yr
- incense sticks cinnamon4K/yr
- incense cinnamon3K/yr
Top cinnamon incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hem Cinnamon Incense Sticks (120 Sticks 6 Boxes Inside) - 9 Inches Long 20g per Box - Perfect for Meditation Rituals Cleansing & Yoga.
HEM$7.224.5★2,497 rev
Hem Incense Sticks Variety Pack #8 and Incense Stick Holder Bundle with 5 Cinnamon Based Fragrances
TRUMIRI$11.694.5★747 rev
Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks
Bless International$7.884.2★483 rev
Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks
Bless International$13.744.2★483 rev
Cinnamon Incense Sticks - Pack of 100 Insence-Sticks - Incienso De Canela Made with Natural Inscent Ingredients - Scented Insense Non Toxic Incents
TRUMIRI$7.794.2★110 rev
Newest
by launch dateCinnamon Incense Sticks - Pack of 100 Insence-Sticks - Incienso De Canela Made with Natural Inscent Ingredients - Scented Insense Non Toxic Incents
TRUMIRI$7.79110 rev
Dinil Cinnamon Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance
Dinil$8.3010 rev
Cinnamon Incense Sticks - Incienso de Canela - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense
TRUMIRI$7.07261 rev
Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks
Bless International$7.88483 rev
Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks
Bless International$13.74483 rev
Trending
90-day click momentumDinil Cinnamon Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance
Dinil$8.304.2★
Hem Cinnamon Apple Incense Sticks (120 Sticks 6 Boxes Inside) - 9 Inches Long 20g per Box - Cozy and Inviting Fragrance Evoking The Essence of Freshly Baked Apple Pie.
HEM$8.004.1★
Havana Cinnamon Incense Stick Exotic - Calming Meditation Incense (80 Sticks) Charcoal Free Made from Upcycled Flowers | Give Gift of Fall Incense with Spicy & Sweet Tobaco Aroma (Incienso de Canela)
Calmveda$13.724.4★
Cinnamon Incense Sticks - Pack of 100 Insence-Sticks - Incienso De Canela Made with Natural Inscent Ingredients - Scented Insense Non Toxic Incents
TRUMIRI$7.794.2★
Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks
Bless International$7.884.2★
What buyers say about cinnamon incense
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent smell”
“Definitely worth the price”
“Better than other ones Ive bought”
“These Are Almost EXACTLY The Same”
“Very strong”
“Nice variety and size and I appreciate the free sample”
“Lighting This Incense Is Very Pleasurable”
“Stick Is The Right Thickness”
What buyers complain about
“Smell disgusting”
“False Advertisement”
“Not made well”
“Cheap thin sticks”
“They just burn out so FAST :-”
“Price is too high or it would have gotten another star”
“Too strong, irritated my eyes”
“don't last as long as a stick”
“they also leave a bigger mess”
“don't last as long as a stick”
Top return reasons
Common questions
- Is cinnamon incense profitable to sell on Amazon United States?
- The niche generates $71K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the cinnamon incense niche?
- 7 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in cinnamon incense?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.8%.
- When does demand for cinnamon incense peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the cinnamon incense niche?
- Listings span $7.07–$22.90; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 1,204 reviews — the moat a new listing must climb.