Is cinnamon candle profitable to sell on Amazon United States?

The niche generates $224K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the cinnamon candle niche?

16 brands and 60 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in cinnamon candle?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for cinnamon candle peak?

Demand peaks in Nov–Dec; the busiest month runs 15.3× the quietest.

What does it cost to enter the cinnamon candle niche?

Listings span $6.17–$26.58; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.

cinnamon candle

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.77

avg listing price — sweet spot $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good993.48

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.17–$26.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$224K

$224K/yr · 186K searches

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cinnamon candle is a $224K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

cinnamon candle market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $252K–$335K; units × avg price
Conversion rate: 7.2%
Avg BSR: #308
Page quality: 0%
Prime: 96%
Sponsored: 57%
Out of stock: 17.8%
Avg brand age: 59 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

19%

Yankee Candle46%
1OAK15%
Glade6%
Putart5%
CANDLE-LITE5%
WoodWick(ウッドウィック)4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 15.3×

Open Trend

Top cinnamon candle search terms

cinnamon candle106K/yr -7.1%6.3% conv.
cinnamon candles22K/yr -11.5%5.1% conv.
cinnamon candles scented strong11K/yr -30.6%8.0% conv.
yankee candle cinnamon9K/yr +18.3%9.0% conv.
cinnamon scented candles8K/yr -22.2%5.9% conv.
candle cinnamon6K/yr -1.8%7.0% conv.
candles cinnamon5K/yr -17.9%8.1% conv.
yankee candles cinnamon5K/yr -18.4%8.6% conv.
yankee candle cinnamon stick3K/yr +54.2%7.6% conv.
cinamon candle3K/yr -32.2%9.5% conv.

All search terms

Top cinnamon candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Sparkling Cinnamon Christmas Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.504.6★1,126 rev

1OAK Cinnamon Candle - Soy Wax Scented Candles - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)

1OAK$10.564.3★111 rev

Yankee Candle Cinnamon Stick Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.844.5★307 rev

Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$15.814.6★832 rev

Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.174.8★159 rev

Newest

by launch date

Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count

Glade$6.17159 rev

7mo ago

Honey Cinnamon Scented Candle 13 oz Soy Wax Candle with Cotton Wick 76-Hour Clean Burning Non-Toxic Woodsy Scent for Relaxation & Focus Aromatherapy Candle Housewarming Gift

Fivefire$9.606 rev

8mo ago

Homsolver Cozy Cinnamon Candle Scented Strong Christmas Candles Cinnamon Stick Apple Scented with 50+ Hours of Burn Time Fall & Winter Christmas Candles Gifts & Hoilday Home Dcor

Homsolver$11.42113 rev

10mo ago

1OAK Cinnamon Candle - Soy Wax Scented Candles - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)

1OAK$10.56111 rev

11mo ago

Scented Candles for Home 2 Pack Wood Wick Cinnamon Apple Scented Candles Long Lasting Natural Soy Wax Candles with Gift Boxes Cozy Aromatherapy Candle for Home Decor

CJVIUS$26.5835 rev

11mo ago

What buyers say about cinnamon candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Long lasting fragrance”

Quality-Overall5%

“Good quality”

Brightness/Shine/Glow5%

“Light shines a little love”

Value For Money5%

“Good deal”

Gifting Purpose3%

“Perfect gift plus perfect fragnace”

Durability2%

“I will say the longevity is great”

Advertised Vs Actual Product2%

“Better than I expected”

Size-Overall2%

“Size is great”

Strength1%

“It's not overpowering”

Color1%

“Size and color are beautiful”

What buyers complain about

Smell58%

“Not a strong smell at all”

Value For Money6%

“not worth more than $2.50”

Size-Overall5%

“The jars are small”

Quality-Overall4%

“poor quality”

Strength4%

“too weak”

Advertised Vs Actual Product2%

“Item not as described”

Functionality-Overall1%

“this one did not give the same effect”

Natural Resource Wastage1%

“Waste”

Burnt/Roasted/Overbaked1%

“Also burns for a long time”

Leak-Proof1%

“Horrible, the oil leaking out of the candles in the packaging”

Top return reasons

Smell69%

Size-Overall6%

Value For Money6%

Advertised Vs Actual Product4%

Functionality-Overall3%

Defective Material/Parts2%

Flammable2%

Product Condition1%

Gifting Purpose1%

Mechanism Issues1%

Common questions

Is cinnamon candle profitable to sell on Amazon United States?: The niche generates $224K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the cinnamon candle niche?: 16 brands and 60 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in cinnamon candle?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
When does demand for cinnamon candle peak?: Demand peaks in Nov–Dec; the busiest month runs 15.3× the quietest.
What does it cost to enter the cinnamon candle niche?: Listings span $6.17–$26.58; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.