Christmas Wreath

Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

10.8M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

1.6%

Market size, estimated

$4.9Ma year

Peak month

November20.0× the quietest month

Top search term

wreaths for front door1.7M searches a year

Listings sell for $27.53 on average, from $6.88 to $44.02. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At $27.53 that is $28K to $34K a year per listing.

Average price

$27.53inside the $15 to $100 sweet spot

Price range

$6.88–$44.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,000–1,250

Revenue per listing a year

$28K–$34K

Returns

3.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #120 within Wreaths. It carries 1,414 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

17.0%

Average rank

#120in Wreaths

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,414per listing

Listings tracked

50

19 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

18Amazon's first-year sales bar

Average brand age

29 months