christmas wreath
Worth a lookShows a $4.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.9M$4.9M/yr · 10.8M searches
Avg price
Incredible$27.53avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.88–$44.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,413.68avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas wreath is a $4.9M/yr Amazon United States market (10.8M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
christmas wreath market data
- Units sold / yr
- 150K–200K
- avg 1,000–1,250/product
- Revenue / yr
- $4.1M–$5.5M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 17.0%
- Avg brand age
- 29 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
48
Top-5 brand share
42%
Top 20: 85%
Top-5 click share
36%
Top 20: 69%
Open market
54%
- Pinkpum17%
- Vofuly9%
- DDHS5%
- Vlorart5%
- HUZIYAHAN5%
- petalyn5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 20.0×
Top christmas wreath search terms
- wreaths for front door1.7M/yr
- door wreath881K/yr
- wreath1.8M/yr
- wreaths529K/yr
- outdoor wreath202K/yr
- christmas wreath2.8M/yr
- wreaths for front door clearance115K/yr
- wreath for front door154K/yr
- christmas wreaths for front door1.4M/yr
- outdoor wreaths64K/yr
Top christmas wreath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pinkpum 20 Eucalyptus Wreath for Front Door Porch Window - Green Decor for Home Farmhouse - Spring Summer Fall All Seasons
Pinkpum$20.154.4★6,028 rev
Spring Summer Wreath for Front Door Farmhouse White Floral Porch Decoration Front Door Hanger Housewarming Gift Buffalo Plaid Year Round Wreath Summer Home Decor
Vofuly$37.344.6★997 rev
DDHS 20 Boxwood Wreaths Front Door Artificial Spring Wreath. Wreaths for Front Door Farmhouse Wedding Green Year Round Indoor Outdoor for Summer Wreath St Patricks Day Decorations -(Hello Sign)
DDHS$32.784.7★989 rev
Vlorart Artificial Spring Summer Christmas Greenery Wreaths for Front Door Green Eucalyptus Leaf Wreath Decor Boxwood with Big Berries for Farmhouse Outside Year Round
Vlorart$23.694.5★1,416 rev
HUZIYAHAN 28In Large Boxwoods Door Wreaths for Front Door Spring Summer Outside All Season Green Year Round Artificial Greenery Wreath for Wall Window Rustic Farmhouse Home Outdoor Indoor Decorations
HUZIYAHAN$41.634.7★346 rev
Newest
by launch date
Dushle 28 Large Boxwood Wreaths Front Door Artificial Green Spring Wreath with Sash Wreaths for Front Door Farmhouse Greenery Year Round Outdoor Indoor for Summer Wreath St Patricks Day Decoration
Dushle$36.6670 rev
JDKPK 28 Inch Large Eucalyptus Wreaths for Front Door Artificial Green Leaves Greenery Indoor Outdoor Wreath Home Decor Porch Window Wall Farmhouse Door Decorations Spring Summer Fall All Seasons
JDKPK$41.98150 rev
Dushle 26 Large Eucalyptus Wreath for Front Door Spring Summer Greenery All Season Green Year Round Artificial Eucalyptus Leaves Wreath for Porch Farmhouse Home Wall Window Outdoor Indoor Decorations
Dushle$33.45152 rev
26 Large Boxwood Wreath for Front Door Window Porch Artificial Boxwoods Greenery Leaves Outdoor Indoor Wreath for Home Door Farmhouse Wall Decor Spring Summer All Seasons Green
Chiyinbao$44.02104 rev
HUZIYAHAN 28In Large Boxwoods Door Wreaths for Front Door Spring Summer Outside All Season Green Year Round Artificial Greenery Wreath for Wall Window Rustic Farmhouse Home Outdoor Indoor Decorations
HUZIYAHAN$41.63346 rev
Trending
90-day click momentumDushle 28 Large Boxwood Wreaths Front Door Artificial Green Spring Wreath with Sash Wreaths for Front Door Farmhouse Greenery Year Round Outdoor Indoor for Summer Wreath St Patricks Day Decoration
Dushle$36.664.7★
Summer Wreath for Front Door 24 Inch Spring Floral Wreaths with Artificial Daisy and Lavender for All Season Home Decor Easter Indoor Outdoor Wall Home Celebrations
Vsonker$18.904.7★
HUZIYAHAN 28In Large Boxwoods Door Wreaths for Front Door Spring Summer Outside All Season Green Year Round Artificial Greenery Wreath for Wall Window Rustic Farmhouse Home Outdoor Indoor Decorations
HUZIYAHAN$41.634.7★
24 Inch Greenery Wreaths for Front Door Artificial Eucalyptus Wreath with White Berries and Mixed Green Leaves Year-Round Farmhouse Indoor Outdoor Door Wreath for Spring Summer Home Decor
ARTINCRAFIO$33.024.4★
26 Large Boxwood Wreath for Front Door Artificial Spring Wreath Boxwood Leaves Greenery Outdoor Door Wreaths for Porch Window Home Farmhouse Wall Decor Green Year Round Indoor Outdoor All Seasons
Eqanro$40.484.2★
What buyers say about christmas wreath
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and exactly as described”
“very colorful”
“Great deal”
“Fits the door well”
“Beautiful as shown”
“Nice and decorative”
“Full and fluffy”
“Well constructed”
“Love this style”
“Ease of use”
What buyers complain about
“very big”
“False advertisement”
“Cheap quality”
“Not durable”
“Looks so expensive too”
“although is not the strongest quality material”
“Very strong odor”
“The colors are also artificial and looks cheap”
“Faulty adhesive”
“Took a little fluffing out”
Top return reasons
Common questions
- Is christmas wreath profitable to sell on Amazon United States?
- The niche generates $4.9M/yr across 50 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the christmas wreath niche?
- 34 brands and 48 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in christmas wreath?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.0%.
- When does demand for christmas wreath peak?
- Demand peaks in Nov–Dec; the busiest month runs 20.0× the quietest.
- What does it cost to enter the christmas wreath niche?
- Listings span $6.88–$44.02; the average listing price is $27.53 (sweet spot $15–$100). The average incumbent carries 1,414 reviews — the moat a new listing must climb.