christmas wine charms
Skip itPrices mostly outside the sweet spot ($6.41–$12.74) — this niche doesn't clear our bar today.
Review moat
Great174avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.3%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.17avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 54K searches
Price range
Bad$6.41–$12.74cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas wine charms is a $29K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
christmas wine charms market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #387
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 19.9%
- Avg brand age
- 37 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
10
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
20%
- PheiLa21%
- ordaily15%
- MOVINPE15%
- FUGUIR11%
- SANNIX10%
- Nuburbur9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +61.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 193.8×
Top christmas wine charms search terms
- christmas wine charms19K/yr
- christmas wine glass charms21K/yr
- wine glass charms christmas6K/yr
- christmas wine charms for stem glasses5K/yr
- holiday wine charms4K/yr
Top christmas wine charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wine Glass Charms Christmas Themed Wine Glass Markers Tags Identification for Stem Glasses Drinker Gift Tasting Party Favors Decorations Set of 16
PheiLa$11.034.6★331 rev
ordaily 20 PCS Christmas Wine Glass Charms | Festive Glass Markers for Stemmed Glasses | Reusable Wine Glass Tags for Holiday Parties & Family Gatherings | Gift for Wine Lovers
ordaily$7.955.0★4 rev
MOVINPE 30 Piece Wine Glass Charms - Christmas Themed Drink Markers for Stem Champagne & Goblet Glasses
MOVINPE$12.744.6★14 rev
FUGUIR 24 Pcs Christmas Wine Charms for Stem Glasses Wine Glass Markers Tags Drink Identifier Charms for Tasting Party Favors Holiday Christmas Family Gathering
FUGUIR$6.414.8★18 rev
SANNIX 24pcs Christmas Wine Glass Charms Wine Glass Markers
SANNIX$8.254.6★728 rev
Newest
by launch dateFUGUIR 24 Pcs Christmas Wine Charms for Stem Glasses Wine Glass Markers Tags Drink Identifier Charms for Tasting Party Favors Holiday Christmas Family Gathering
FUGUIR$6.4118 rev
Opvixi 24 PCS Wine Glass Charms with Storage Bag Christmas Wine Charms
Opvixi$7.1635 rev
ordaily 20 PCS Christmas Wine Glass Charms | Festive Glass Markers for Stemmed Glasses | Reusable Wine Glass Tags for Holiday Parties & Family Gatherings | Gift for Wine Lovers
ordaily$7.954 rev
MOVINPE 30 Piece Wine Glass Charms - Christmas Themed Drink Markers for Stem Champagne & Goblet Glasses
MOVINPE$12.7414 rev
Nuburbur Christmas Wine Glass Charms 8 PCS Metal Wine Charms for Stem Glasses Wine Glass Identifiers Tags Markers Charm Rings Wine Tasting Party Glass Markers(Christmas)
Nuburbur$9.9566 rev
Trending
90-day click momentumordaily 20 PCS Christmas Wine Glass Charms | Festive Glass Markers for Stemmed Glasses | Reusable Wine Glass Tags for Holiday Parties & Family Gatherings | Gift for Wine Lovers
ordaily$7.955.0★
MOVINPE 30 Piece Wine Glass Charms - Christmas Themed Drink Markers for Stem Champagne & Goblet Glasses
MOVINPE$12.744.6★
JUNEBRUSHS 24Pcs Christmas Wine Charms Christmas Wine Glass Charms
JUNEBRUSHS$8.064.8★
Nuburbur Christmas Wine Glass Charms 8 PCS Metal Wine Charms for Stem Glasses Wine Glass Identifiers Tags Markers Charm Rings Wine Tasting Party Glass Markers(Christmas)
Nuburbur$9.954.6★
FunIdea 12 Piece Holiday Themed Christmas Wine Glass Charms Wine Tasting Party Decoration Supplies Gift Box Set (Golden)
FunIdea$10.974.5★
What buyers say about christmas wine charms
What buyers praise and complain about, mined from review topics.What buyers love
“Quality”
“The diversity of the ring design”
“Not expensive either”
“The colors and designs are varied, a great Christmas gift”
“The colors and designs are varied, a great Christmas gift”
Top return reasons
Common questions
- Is christmas wine charms profitable to sell on Amazon United States?
- The niche generates $29K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +61.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the christmas wine charms niche?
- 9 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- When does demand for christmas wine charms peak?
- Demand peaks in Nov–Dec; the busiest month runs 193.8× the quietest.
- What does it cost to enter the christmas wine charms niche?
- Listings span $6.41–$12.74; the average listing price is $9.17 (sweet spot $15–$100). The average incumbent carries 174 reviews — the moat a new listing must climb.