Skip to content

Christmas Wine Charms

Fail

Prices span $6.41–$12.74, mostly outside the sweet spot, so Christmas Wine Charms is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$29K/yr54K searches / yr
90-day growth
+61.3%search demand this quarter
Competition
71%top-5 click share · 9 brands · 10 sellers

Flapen Score

Christmas Wine Charms against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Wine Charms is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Wine Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Wine Charms 54K times last year and spent an estimated $29K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+61.3%
Conversion, latest week
5.9%
Market size, estimated
$29Ka year
Peak month
December193.8× the quietest month
Top search term
christmas wine charms19K searches a year

02 · Price

A sale here is worth $9.17.

Listings sell for $9.17 on average, from $6.41 to $12.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.17 that is $917 to $2K a year per listing.

Average price
$9.17under the $15 to $100 sweet spot
Price range
$6.41–$12.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$917–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #387 within Bar Tools & Drinkware. It carries 174 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
19.9%
Average rank
#387in Bar Tools & Drinkware
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
174per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Christmas Wine Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

20%

  • Brand 121%
  • Brand 215%
  • Brand 315%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Christmas Wine Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 193.8×

Search terms

Top Christmas Wine Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas wine charms19K/yr
  • christmas wine glass charms21K/yr
  • wine glass charms christmas6K/yr
  • christmas wine charms for stem glasses5K/yr
  • holiday wine charms4K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Wine Charms

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
2.7%of orders come back
“Quality”
A buyer, on “Quality-Overall”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Christmas Wine Charms questions

Answered from the same tracked data.