Christmas Wax Warmer

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +79.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

410K

Growth, 90 days vs prior 90

+79.0%

Conversion, latest week

0.8%

Market size, estimated

$69Ka year

Peak month

November177.8× the quietest month

Top search term

christmas wax warmer197K searches a year

Listings sell for $21.84 on average, from $11.20 to $31.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.84 that is $2K to $5K a year per listing.

Average price

$21.84inside the $15 to $100 sweet spot

Price range

$11.20–$31.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.9%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #1,432 within Home Fragrance. It carries 427 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

100%

Out of stock, average day

34.3%

Average rank

#1,432in Home Fragrance

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

427per listing

Listings tracked

31

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months