Christmas Wax Melts

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

5.1%

Market size, estimated

$188Ka year

Peak month

December49.7× the quietest month

Top search term

shorties wax melts17K searches a year

Listings sell for $14.98 on average, from $6.31 to $22.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.98 that is $1K to $4K a year per listing.

Average price

$14.98under the $15 to $100 sweet spot

Price range

$6.31–$22.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #631 within Home Fragrance. It carries 1,197 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

20.4%

Average rank

#631in Home Fragrance

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,197per listing

Listings tracked

62

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months