christmas wax melts
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,197.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.31–$22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$188K$188K/yr · 248K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas wax melts is a $188K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
christmas wax melts market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $187K–$225K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #631
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 20.4%
- Avg brand age
- 64 months
- Avg seller age
- 120 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
23
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
11%
- Shortie's Candle Company49%
- Farm Raised Candles21%
- SoulOrigin8%
- Scentsationals4%
- Coo Candles4%
- WUSEONY3%
- Open — no brand owns it (8 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 49.7×
Top christmas wax melts search terms
- shorties wax melts17K/yr
- farm raised wax melts11K/yr
- christmas wax melts100K/yr
- formula 117 wax melts4K/yr
- holiday wax melts17K/yr
- wax melts christmas scents27K/yr
- farm raised candles2K/yr
- christmas scented wax melts15K/yr
- winter wax melts16K/yr
- wax melts christmas9K/yr
Top christmas wax melts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shorties Candle Company Fresh & Clean Premium Wax Melts Variety 5 Pack - 15 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$22.374.3★322 rev
Soulorigin Christmas Scented Wax Melts Holiday Scented Wax Melts Strong Scented Soy Wax Cubes/Tarts for Warmer Candle Wax Melts for Home Mistletoe Christmas Wreath Cranberry Gingerbread 8x2.5oz
SoulOrigin$15.894.0★499 rev
Shorties Candle Company Summer Premium Wax Melts Variety 5 Pack - 15 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$22.364.3★322 rev
Shorties Candle Company Floral Premium Wax Melts Variety 5 Pack - 15 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$22.394.3★322 rev
Christmas Wax Melts - Holiday Scented Wickless Soy Candle Melts for Wax Warmer - Pine Spiced Cranberry Gingerbread & More - Winter Themed Wax Cubes Made in the USA - 6 Pack
Coo Candles$21.194.1★795 rev
Newest
by launch date
ScentSationals Happy Holidays - Christmas Wax Melts Variety Pack
Scentsationals$16.3872 rev
Salubrito Wax Tarts Variety Set Hot Chocolate
Salubrito$15.32121 rev
STRN Wax Melts Soy Wax Cubes for Wax Warmers Sweet Home Fall Scented
STRN$10.0656 rev
Soulorigin Christmas Scented Wax Melts Holiday Scented Wax Melts Strong Scented Soy Wax Cubes/Tarts for Warmer Candle Wax Melts for Home Mistletoe Christmas Wreath Cranberry Gingerbread 8x2.5oz
SoulOrigin$15.89499 rev
WUSEONY Winter Scented Wax Melts Sets Holiday Wax Cubes for Warmer Soy Wax Tarts - Christmas Wreath Apple Cinnamon Gingerbread Mistletoe Peppermint Cinnamon Candy Cane Sugar Cookie 8 Pack
WUSEONY$10.2376 rev
Trending
90-day click momentumShorties Candle Company Fresh & Clean Premium Wax Melts Variety 5 Pack - 15 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$22.374.3★
Farm Raised Candles - - USA Made Soy Wax Melts 2 Pack 6 oz
Farm Raised Candles$9.954.1★
Shorties Candle Company Grapefruit Natural Soy Wax Melts - 1 Highly Scented 3 Oz. Bar - Made with 100% Soy and Essential Fragrance Oils - Phthalate & Paraffin Free Vegan Non-Toxic
Shortie's Candle Company$7.894.4★
Farm Raised Candles Weekend Resort Soy Wax Melts Variety Pack 5 Count
Farm Raised Candles$18.474.2★
Shorties Candle Company Summer Premium Wax Melts Variety 5 Pack - 15 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117
Shortie's Candle Company$22.364.3★
What buyers say about christmas wax melts
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Smell”
“The variety I went with is great for this time of year”
“Great value”
“it lasts all day”
“Product exactly as described”
“Very strong”
“The wax is fairly soft”
“Easy to use”
“Clean”
“Beautiful accent to the room”
What buyers complain about
“No Smell”
“only last 20-30 min”
“A little expensive”
“Some of these are too strong”
“Even though the cubes are extra large”
“Low quality wax melts”
“they also didnt melt well like the ones I normally buy from target”
“Did not keep mosquitoes away”
“otherwise do not function as intended”
“I have such awful reactions to the bites to the point where I had to get steroid cream”
Top return reasons
Common questions
- Is christmas wax melts profitable to sell on Amazon United States?
- The niche generates $188K/yr across 62 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the christmas wax melts niche?
- 14 brands and 23 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in christmas wax melts?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.7%.
- When does demand for christmas wax melts peak?
- Demand peaks in Nov–Dec; the busiest month runs 49.7× the quietest.
- What does it cost to enter the christmas wax melts niche?
- Listings span $6.31–$22.51; the average listing price is $14.98 (sweet spot $15–$100). The average incumbent carries 1,197 reviews — the moat a new listing must climb.