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Christmas Vase

Fail

Shoppers spend an estimated $0 a year here, so Christmas Vase is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$0/yr170K searches / yr
90-day growth
+60.7%search demand this quarter
Competition
49%top-5 click share · 11 brands · 18 sellers

Flapen Score

Christmas Vase against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Vase is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Vase market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Vase 170K times last year and spent an estimated $0. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+60.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November174.4× the quietest month
Top search term
christmas vase115K searches a year

02 · Price

A sale here is worth $23.59.

Listings sell for $23.59 on average, from $11.87 to $38.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.59 that is $0 to $2K a year per listing.

Average price
$23.59inside the $15 to $100 sweet spot
Price range
$11.87–$38.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #6,557 within Vases. It carries 213 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
32.6%
Average rank
#6,557in Vases
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
213per listing
Listings tracked
16

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Christmas Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

19%

  • Brand 120%
  • Brand 219%
  • Brand 314%
  • Brand 411%
  • Brand 59%
  • Brand 69%

Demand

Christmas Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 174.4×

Search terms

Top Christmas Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas vase115K/yr
  • christmas vases19K/yr
  • christmas flower vase9K/yr
  • christmas vases for centerpieces5K/yr
  • christmas vases for flowers11K/yr
  • holiday vase6K/yr
  • winter vase5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Vase

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Too narrow”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Vase questions

Answered from the same tracked data.