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Christmas Tree Figurine

Fail

Shoppers spend an estimated $10K a year here, so Christmas Tree Figurine is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$10K/yr139K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
65%top-5 click share · 9 brands · 38 sellers

Flapen Score

Christmas Tree Figurine against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Tree Figurine is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Tree Figurine market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Tree Figurine 139K times last year and spent an estimated $10K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.4%
Market size, estimated
$10Ka year
Peak month
November100.3× the quietest month
Top search term
small tree decor15K searches a year

02 · Price

A sale here is worth $15.72.

Listings sell for $15.72 on average, from $7.39 to $24.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.72 that is $0 to $2K a year per listing.

Average price
$15.72inside the $15 to $100 sweet spot
Price range
$7.39–$24.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #592 within Collectible Figurines. It carries 1,676 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
29.9%
Average rank
#592in Collectible Figurines
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,676per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Christmas Tree Figurine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

38

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

26%

  • Brand 123%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 69%

Demand

Christmas Tree Figurine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Spike '26FebMarJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 100.3×

Search terms

Top Christmas Tree Figurine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small tree decor15K/yr
  • christmas tree figurines27K/yr
  • christmas tree figurine35K/yr
  • small decorative christmas trees20K/yr
  • christmas tree statue6K/yr
  • christmas tree tabletop decor6K/yr
  • christmas tree table top decor5K/yr
  • mantel christmas trees5K/yr
  • little christmas tree decor5K/yr
  • christmas tree figurines home decor6K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Tree Figurine

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
5.3%of orders come back
“I think I select the wrong size”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Tree Figurine questions

Answered from the same tracked data.