Christmas Scratch Off Cards

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

6.1%

Market size, estimated

$29Ka year

Peak month

December192.7× the quietest month

Top search term

christmas scratch off cards36K searches a year

Listings sell for $9.12 on average, from $5.43 to $13.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.12 that is $0 to $912 a year per listing.

Average price

$9.12under the $15 to $100 sweet spot

Price range

$5.43–$13.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$912

Returns

2.3%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #7,188 within Party Games & Activities. It carries 97 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

12.5%

Average rank

#7,188in Party Games & Activities

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

97per listing

Listings tracked

12

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months