Is christmas scratch off cards profitable to sell on Amazon United States?

The niche generates $29K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (41/100).

How competitive is the christmas scratch off cards niche?

10 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.

When does demand for christmas scratch off cards peak?

Demand peaks in Nov–Dec; the busiest month runs 192.7× the quietest.

What does it cost to enter the christmas scratch off cards niche?

Listings span $5.43–$13.46; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.

christmas scratch off cards

Skip it

Prices mostly outside the sweet spot ($5.43–$13.46) — this niche doesn't clear our bar today.

Review moat

Incredible96.92

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.12

avg listing price — sweet spot $15–$100

Market size

Bad$29K

$29K/yr · 52K searches

Price range

Bad$5.43–$13.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, christmas scratch off cards is a $29K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

christmas scratch off cards market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 6.1%
Avg BSR: #7,188
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 12.5%
Avg brand age: 28 months
Avg seller age: 233 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

Funrous25%
Skylety14%
THEBESTU13%
Remarkabel11%
Yangmics Direct8%
Marspark7%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — +4.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 192.7×

Open Trend

Top christmas scratch off cards search terms

christmas scratch off cards36K/yr -11.1%2.2% conv.
christmas scratch off tickets4K/yr +190.0%2.9% conv.
christmas scratch off6K/yr -4.1%1.4% conv.
holiday scratch off cards5K/yr -40.3%0.0% conv.

All search terms

Top christmas scratch off cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funrous 50 Pcs Christmas Scratch Off Cards Ugly Sweater Scratch Off Game Christmas Cards Holiday Xmas Games Ugly Sweater Party Decorations Winner You Lose Tickets for Winter Office Party Supplies

Funrous$8.184.5★102 rev

Skylety 240 Pcs Christmas Scratch off Cards 24 Styles Xmas Santa Gingerbread Man DIY Blank Gift Certificates with 300 Stickers 100 Bags for Christmas Business Prizes Groups Party Supplies

Skylety$9.203.9★17 rev

Remarkabel Blank Christmas Party Scratch Off Cards Vouchers Christmas Winter Party Games Vouchers Festive Raffle Tickets Merry Xmas Party Supplies for Holiday Events(50 Pack)

Remarkabel$5.994.2★11 rev

Yangmics Direct Christmas Scratch Off Cards (40 Pack) Christmas Party Game for Holiday Events - Groups Kids and Adult - Festive Raffle Tickets for Prize Drawings - Christmas Gift Choice

Yangmics Direct$7.914.7★570 rev

THEBESTU 50 Pcs Happy Holiday Themed Scratch Off Game Cards Snowman Scratch Cards Ideal for Christmas Parties Festivel Games or Seasonal Giveaways Party Favors Birthday Raffle Tickets

THEBESTU$12.234.3★31 rev

Newest

by launch date

SRWNFOS 50Pcs Merry Christmas Funny Scratch Card Christmas Party Scratch Off Game for Elk Lovers Xmas Birthday Party Supplies Xmas Raffle Tickets Lottery Game for Family Friends Gathering

SRWNFOS$7.953 rev

9mo ago

Skylety 240 Pcs Christmas Scratch off Cards 24 Styles Xmas Santa Gingerbread Man DIY Blank Gift Certificates with 300 Stickers 100 Bags for Christmas Business Prizes Groups Party Supplies

Skylety$9.2017 rev

10mo ago

GMEMNOV Merry Christmas Scratch Off Game Cards - 36PCS Happy Holiday Scratch Off Cards Reindeer Raffle Card Christmas Activities for Groups Teens Adults Holiday Business Prize Party Favors

GMEMNOV$6.2591 rev

11mo ago

MATICAN Christmas Scratch Off Cards 40-Pack Reindeer Games Xmas Party Scratch-Off Tickets for Holiday Games Secret Santa Stocking Stuffers 3.5 x 4.7 Inches

MATICAN$5.4314 rev

1y ago

THEBESTU 50 Pcs Happy Holiday Themed Scratch Off Game Cards Snowman Scratch Cards Ideal for Christmas Parties Festivel Games or Seasonal Giveaways Party Favors Birthday Raffle Tickets

THEBESTU$12.2331 rev

1y ago

What buyers say about christmas scratch off cards

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Soo fun at Office Christmas Party”

Advertised Vs Actual Product30%

“Works as Described”

Value For Money17%

“This is definitely a great idea that is relatively inexpensive”

Gifting Purpose7%

“I was able to let everyone know we had a $25 gift card that was up for grabs for 1 lucky winner”

Color7%

“Vibrant color”

Quality-Overall7%

“Made well”

Top return reasons

Customizable/Convertible50%

Scratch Resistance50%

Common questions

Is christmas scratch off cards profitable to sell on Amazon United States?: The niche generates $29K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (41/100).
How competitive is the christmas scratch off cards niche?: 10 brands and 12 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
When does demand for christmas scratch off cards peak?: Demand peaks in Nov–Dec; the busiest month runs 192.7× the quietest.
What does it cost to enter the christmas scratch off cards niche?: Listings span $5.43–$13.46; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.