Christmas Potpourri

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

2.5%

Market size, estimated

$72Ka year

Peak month

December233.3× the quietest month

Top search term

christmas potpourri90K searches a year

Listings sell for $20.33 on average, from $10.60 to $32.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.33 that is $2K to $5K a year per listing.

Average price

$20.33inside the $15 to $100 sweet spot

Price range

$10.60–$32.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 36.5% of listings are out of stock. The average listing ranks #1,064 within Home Fragrance. It carries 892 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

82%

Out of stock, average day

36.5%

Average rank

#1,064in Home Fragrance

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

892per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months