Is christmas potpourri profitable to sell on Amazon United States?

The niche generates $72K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (44/100).

How competitive is the christmas potpourri niche?

9 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in christmas potpourri?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 2.0%.

When does demand for christmas potpourri peak?

Demand peaks in Nov–Dec; the busiest month runs 233.3× the quietest.

What does it cost to enter the christmas potpourri niche?

Listings span $10.60–$32.23; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.

christmas potpourri

Skip it

Soft demand (-16.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$20.33

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$10.60–$32.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good891.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$72K

$72K/yr · 144K searches

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, christmas potpourri is a $72K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

christmas potpourri market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $163K–$203K; units × avg price
Conversion rate: 2.5%
Avg BSR: #1,064
Page quality: 0%
Prime: 82%
Sponsored: 55%
Out of stock: 36.5%
Avg brand age: 41 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

Aromatique30%
ANDALUCA21%
STRN14%
Qingbei Rina9%
SCENTORINI6%
Old Candle Barn6%
Open — no brand owns it (3 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 233.3×

Open Trend

Top christmas potpourri search terms

christmas potpourri90K/yr +75.9%2.1% conv.
pine potpourri5K/yr -42.1%2.6% conv.
christmas potpourri bags7K/yr +77.8%0.0% conv.
potpourri christmas6K/yr +19.5%0.0% conv.
winter potpourri8K/yr -77.1%0.0% conv.
holiday potpourri8K/yr -16.7%2.0% conv.
christmas potpourri bowl filler12K/yr -13.0%0.0% conv.
winter potpourri bowl filler4K/yr -93.2%0.0% conv.
christmas potpourri mix4K/yr -64.7%0.0% conv.

All search terms

Top christmas potpourri products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANDALUCA Home Fragrance Potpourri Bag with Fragrance Refresher Vial (Evergreen Pine)

ANDALUCA$25.854.5★505 rev

Aromatique The Smell of Christmas Potpourri Bag - Decorative Home Fragrance Perfect Winter Decoration Long Lasting Room Sachet Air Freshener Botanicals Catchall Bowl Filler Decor Xmas Centerpiece 7oz

Aromatique$23.344.3★420 rev

Aromatique The Smell of Christmas Decorative Potpourri 14 Oz Bag

Aromatique$31.184.6★599 rev

Christmas Potpourri Cinnamon Scented Decorative Bowl Filler Red 8.4 oz

Qingbei Rina$13.044.0★7,792 rev

STRN Potpourri Bowl Filler with Essential Oil Cinnamon & Apple Scent

STRN$13.473.7★52 rev

Newest

by launch date

STRN Potpourri Bowl Filler Winter Wreath Scented Dried Flower Bag

STRN$11.8725 rev

11mo ago

STRN Potpourri Bowl Filler with Essential Oil Cinnamon & Apple Scent

STRN$13.4752 rev

1y ago

SCENTORINI Potpourri Bags 14 oz Scented Potpourri Bowl Filler

SCENTORINI$19.7970 rev

1y ago

Hillhouse Naturals - Potpourri Pine Cones - Christmas Scent - 14 oz

Hillhouse Naturals$27.3713 rev

3y ago

Spiritual Kids 4oz Balsam Fir Potpourri made with Fragrant/Essential Oils Hand Made FREE SHIPPING SCENTED House Warming Gift!

Generic$10.6010 rev

5y ago

What buyers say about christmas potpourri

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“Enjoyed the holiday fragrances”

Value For Money10%

“Excellent deal”

Quality-Overall7%

“Nice pieces”

Color5%

“The colors are pretty”

Moist/Dry4%

“Pretty and nice variety of dried items in the mix”

Design-Overall4%

“Looks... it looks ok. The doe baskets a bought to put it in are what make it look ok.”

What buyers complain about

Smell47%

“Scent Does not Last”

Value For Money20%

“Not a good value”

Durability7%

“not if you want a lasting fragrant option”

Top return reasons

Smell81%

Advertised Vs Actual Product7%

Value For Money5%

Defective Material/Parts2%

Size-Overall2%

Color2%

Common questions

Is christmas potpourri profitable to sell on Amazon United States?: The niche generates $72K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (44/100).
How competitive is the christmas potpourri niche?: 9 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in christmas potpourri?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 2.0%.
When does demand for christmas potpourri peak?: Demand peaks in Nov–Dec; the busiest month runs 233.3× the quietest.
What does it cost to enter the christmas potpourri niche?: Listings span $10.60–$32.23; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.