Christmas Platter

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $738K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+35.7%

Conversion, latest week

1.3%

Market size, estimated

$738Ka year

Peak month

December160.4× the quietest month

Top search term

spode228K searches a year

Listings sell for $43.03 on average, from $6.96 to $334.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $43.03 that is $4K to $11K a year per listing.

Average price

$43.03inside the $15 to $100 sweet spot

Price range

$6.96–$334.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

4.1%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,366 within Dinnerware. It carries 171 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

95%

Out of stock, average day

14.5%

Average rank

#1,366in Dinnerware

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

171per listing

Listings tracked

211

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months