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Christmas Plaid

Fail

Shoppers spend an estimated $0 a year here, so Christmas Plaid is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$0/yr135K searches / yr
90-day growth
+132.5%search demand this quarter
Competition
65%top-5 click share · 10 brands · 13 sellers

Flapen Score

Christmas Plaid against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Plaid is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Plaid market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Plaid 135K times last year and spent an estimated $0. The top 5 brands take 65% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +132.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+132.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
christmas plaid57K searches a year

02 · Price

A sale here is worth $12.62.

Listings sell for $12.62 on average, from $5.98 to $18.22. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.62 that is $0 to $1K a year per listing.

Average price
$12.62under the $15 to $100 sweet spot
Price range
$5.98–$18.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
9.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #29,216 within Decorative Pillows, Inserts & Covers. It carries 576 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
12.1%
Average rank
#29,216in Decorative Pillows, Inserts & Covers
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
576per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Christmas Plaid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

13

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

27%

  • Brand 116%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 68%

Demand

Christmas Plaid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 5.3× · 7 of 12 months tracked

Search terms

Top Christmas Plaid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas plaid57K/yr
  • tartan decor7K/yr
  • plaid christmas20K/yr
  • tartan christmas decor27K/yr
  • tartan christmas9K/yr
  • tartan plaid christmas decor5K/yr
  • christmas tartan5K/yr
  • tartan plaid christmas5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Plaid

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
13%of negative reviews mention “Material Quality”
9.5%of orders come back
“It feels plastic to me so I don't think you can wash it”
A buyer, on “Material Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Christmas Plaid questions

Answered from the same tracked data.