Christmas Plaid
FailShoppers spend an estimated $0 a year here, so Christmas Plaid is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $0/yr135K searches / yr
- 90-day growth
- +132.5%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 13 sellers
Flapen Score
Christmas Plaid against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Plaid is stronger. Inside it, weaker.
Market
The Christmas Plaid market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Plaid 135K times last year and spent an estimated $0. The top 5 brands take 65% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +132.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- +132.5%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- christmas plaid57K searches a year
02 · Price
A sale here is worth $12.62.
Listings sell for $12.62 on average, from $5.98 to $18.22. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.62 that is $0 to $1K a year per listing.
- Average price
- $12.62under the $15 to $100 sweet spot
- Price range
- $5.98–$18.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 9.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #29,216 within Decorative Pillows, Inserts & Covers. It carries 576 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 12.1%
- Average rank
- #29,216in Decorative Pillows, Inserts & Covers
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 576per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Christmas Plaid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pleneal Winter Scarf for Women Scottish Checked Scarf Cashmere Feel Christmas Long Oversized Fashion Scarfs
- Price
- $11.24
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago

AQOTHES Christmas Plaid Decorative Throw Pillow Covers Red 18x18 Inches
- Price
- $13.87
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 5y ago

Jetec 12 Pcs Christmas Buffalo Plaid Bows Decorations 6 Inch Christmas Check Plaid Bows Tie Bows Wreaths Ornaments for Xmas Tree Garland DIY Crafts Home Indoor Outdoor Decor(Red Plaid)
- Price
- $16.23
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 3y ago

Solekla Plaid Pillow Cover 18x18 Inch Scottish Tartan Red and White Wool Plaid Pattern Symmetric Square Print Double Sided Decorative Pillow Case Throw Pillows Cover
- Price
- $8.62
- Rating
- 4.2/5
- Reviews
- 403
- Age
- 4y ago

Ekouaer Womens Cotton Plaid Pajama Set 2 Piece Long Sleeve
- Price
- $18.22
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 2y ago
Trending
estimated 90-day click momentum
FKRYTYB Vintage Framed Lucky Duck Wall Art Mallard Duck Painting 9x11in
- Price
- $16.43
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

Ekouaer Womens Cotton Plaid Pajama Set 2 Piece Long Sleeve
- Price
- $18.22
- Rating
- 4.3/5
- Reviews
- 493
- Age
- 2y ago

Merry Christmas Shirt for Women Leopard Plaid Christmas Tree Long Sleeve Holiday Tee Tops (Red XL)
- Price
- $15.77
- Rating
- 4.2/5
- Reviews
- 937
- Age
- 1y ago

Bawnhaw Long Plaid Scarf for Women Men Tassels Shawls Red 78.7x14.6 in
- Price
- $5.98
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

(SET 3) Plaid Christmas Table Decor Farmhouse Rustic Aesthetic For Mantle
- Price
- $10.22
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 8mo ago
Newest
by launch date
FKRYTYB Vintage Framed Lucky Duck Wall Art Mallard Duck Painting 9x11in
- Price
- $16.43
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 4mo ago

(SET 3) Plaid Christmas Table Decor Farmhouse Rustic Aesthetic For Mantle
- Price
- $10.22
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 8mo ago

NEZFOR Christmas Buffalo Plaid Table Runner 13 x 72 Inch
- Price
- $9.63
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 10mo ago

Bawnhaw Long Plaid Scarf for Women Men Tassels Shawls Red 78.7x14.6 in
- Price
- $5.98
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Pleneal Winter Scarf for Women Scottish Checked Scarf Cashmere Feel Christmas Long Oversized Fashion Scarfs
- Price
- $11.24
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
13
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
27%
- Pleneal16%
- AQOTHES16%
- Jetec12%
- Solekla11%
- Ekouaer10%
- CENTOLEO8%
Demand
Christmas Plaid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul · busiest ÷ quietest = 5.3× · 7 of 12 months tracked
Search terms
Top Christmas Plaid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas plaid57K/yr
- tartan decor7K/yr
- plaid christmas20K/yr
- tartan christmas decor27K/yr
- tartan christmas9K/yr
- tartan plaid christmas decor5K/yr
- christmas tartan5K/yr
- tartan plaid christmas5K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Plaid
We read the reviews and the return reasons for every product selling here.
“It feels plastic to me so I don't think you can wash it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Plaid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









