Christmas Pillow Covers 12x20
MaybeThe top 5 products take only 31% of clicks. But an estimated 7.0% of orders come back, so Christmas Pillow Covers 12x20 is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $148K/yr529K searches / yr
- 90-day growth
- +23.5%search demand this quarter
- Competition
- 31%top-5 click share · 22 brands · 25 sellers
Flapen Score
Christmas Pillow Covers 12x20 against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Pillow Covers 12x20 is stronger. Inside it, weaker.
Market
The Christmas Pillow Covers 12x20 market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Pillow Covers 12x20 529K times last year and spent an estimated $148K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 529K
- Growth, 90 days vs prior 90
- +23.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $148Ka year
- Peak month
- November206.8× the quietest month
- Top search term
- tree pillow17K searches a year
02 · Price
A sale here is worth $15.10.
Listings sell for $15.10 on average, from $5.14 to $49.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.10 that is $2K to $4K a year per listing.
- Average price
- $15.10inside the $15 to $100 sweet spot
- Price range
- $5.14–$49.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #4,653 within Decorative Pillows, Inserts & Covers. It carries 680 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 9.9%
- Average rank
- #4,653in Decorative Pillows, Inserts & Covers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 680per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Christmas Pillow Covers 12x20 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
25
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
31%
Top 20: 78%
Open market
37%
- Brand 118%
- Brand 214%
- Brand 312%
- Brand 411%
- Brand 55%
- Brand 64%
Demand
Christmas Pillow Covers 12x20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 206.8×
Search terms
Top Christmas Pillow Covers 12x20 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tree pillow17K/yr
- christmas pillow covers 12x20148K/yr
- 12x20 christmas pillow cover93K/yr
- christmas lumbar pillow47K/yr
- tree pillows6K/yr
- christmas lumbar pillow cover38K/yr
- white christmas pillows14K/yr
- 12x20 pillow cover christmas38K/yr
- cute christmas pillows13K/yr
- 12 x 20 christmas pillow cover22K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Pillow Covers 12x20
We read the reviews and the return reasons for every product selling here.
“Didnt fit.,not a good purchase”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Pillow Covers 12x20 questions
Answered from the same tracked data.