Christmas Pillow Covers 12x20
MaybeThe top 5 products take only 31% of clicks. But an estimated 7.0% of orders come back, so Christmas Pillow Covers 12x20 is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $148K/yr529K searches / yr
- 90-day growth
- +23.5%search demand this quarter
- Competition
- 31%top-5 click share · 22 brands · 25 sellers
Flapen Score
Christmas Pillow Covers 12x20 against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Pillow Covers 12x20 is stronger. Inside it, weaker.
Market
The Christmas Pillow Covers 12x20 market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Pillow Covers 12x20 529K times last year and spent an estimated $148K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 529K
- Growth, 90 days vs prior 90
- +23.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $148Ka year
- Peak month
- November206.8× the quietest month
- Top search term
- tree pillow17K searches a year
02 · Price
A sale here is worth $15.10.
Listings sell for $15.10 on average, from $5.14 to $49.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.10 that is $2K to $4K a year per listing.
- Average price
- $15.10inside the $15 to $100 sweet spot
- Price range
- $5.14–$49.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #4,653 within Decorative Pillows, Inserts & Covers. It carries 680 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 9.9%
- Average rank
- #4,653in Decorative Pillows, Inserts & Covers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 680per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Christmas Pillow Covers 12x20 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Allorry Christmas Pillows Christmas Tree Pillow Set of 2 Cute Xmas Tree Shaped Plush Pillow Stuffed Christmas Decor for Party Home Sofa Cushion Bed Decorations(12.2 Inch) WL-006B
- Price
- $27.49
- Rating
- 3.9/5
- Reviews
- 177
- Age
- 1y ago
RABUSOFA Christmas Pillow Covers 12x20 Inch Red Merry Christmas Saying Decorations Winter Decorative Throw Pillow Cases Farmhouse Holiday Xmas Lumbar Cushion Covers for Couch Living Room(16)
- Price
- $6.59
- Rating
- 4.4/5
- Reviews
- 558
- Age
- 2y ago
Allorry Christmas Lumbar Pillow Cover 12x20 Christmas Decorations Soft Plush Faux Fur Wool Beige Xmas Tree Throw Pillow Covers Winter Xmas Home Bedroom Sofa Decor PT-018C12
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 1y ago
Aytipun Watercolor Tree Pillow Covers 18x18 Set of 2 Green Teal Forest Rustic Nature Themed Decorative Throw Pillows Winter Christmas Outdoor Farmhouse Linen Cushion Case Decor for Sofa Couch Bed
- Price
- $13.54
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 2y ago
HYSEAS Decorative Round Throw Pillow 3D Digital Print Comfortable Funny Cute Wood Log Pillow Circle Seating Floor Cushion for Home Couch Sofa Bedroom Stump 14 x 2.75 Inch 1 Pack
- Price
- $12.73
- Rating
- 4.7/5
- Reviews
- 3,665
- Age
- 9y ago
Trending
estimated 90-day click momentum
Anglechic 4 Pcs Pretend Campfire Set with 2 Tree Stump Pillows 1 Wood Pillow Floor Cushion 1 Fake Campfire Plush Decorative Round Throw Pillow Floor Cushion for Bedroom Living Room Picnic Party
- Price
- $38.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
FWSFD Rustic Forest Tree Pillow Covers 12x20 Green Forest Decor Farmhouse Misty Mountain Landscape Botanical Lumbar Throw Pillow Covers for Home Bedroom Living Room
- Price
- $11.56
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10mo ago
Soaoo 3 Pcs Christmas Tree Throw Pillow Decorative Cute Christmas Tree Pillow Soft 3D Plant Shaped Cushion for Home Decor Bedroom Living Room 15 12 10
- Price
- $11.06
- Rating
- 3.3/5
- Reviews
- 12
- Age
- 2y ago
OTOSTAR Set of 1 Xmas Soft Plush Short Wool Velvet Decorative Throw Pillow Covers Rectangular Luxury Style Cushion Case Pillow Shell for Sofa Bedroom Christmas Tree Cream Beige 12x20 Inch
- Price
- $5.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 11mo ago
Shellwei 3 Pcs Mountain Shaped Decorative Pillow Sherpa Cute Nursery Playroom Pillow Grey and White Nursery Accessories Kawaii Decorative Gift Toy Back to School Supply for Girls Boy Kids
- Price
- $21.51
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 2y ago
Newest
by launch dateAnglechic 4 Pcs Pretend Campfire Set with 2 Tree Stump Pillows 1 Wood Pillow Floor Cushion 1 Fake Campfire Plush Decorative Round Throw Pillow Floor Cushion for Bedroom Living Room Picnic Party
- Price
- $38.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Hckot Christmas Throw Pillow Covers 12x20 Red Pillow Covers Striped Xmas Decorations Pillows Lumbar Farmhouse Cushion Covers Winter Holiday Decor for Sofa Living Room (Red)
- Price
- $10.46
- Rating
- 4.5/5
- Reviews
- 1,180
- Age
- 10mo ago
FWSFD Rustic Forest Tree Pillow Covers 12x20 Green Forest Decor Farmhouse Misty Mountain Landscape Botanical Lumbar Throw Pillow Covers for Home Bedroom Living Room
- Price
- $11.56
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 10mo ago
OTOSTAR Set of 1 Xmas Soft Plush Short Wool Velvet Decorative Throw Pillow Covers Rectangular Luxury Style Cushion Case Pillow Shell for Sofa Bedroom Christmas Tree Cream Beige 12x20 Inch
- Price
- $5.98
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 11mo ago
Artmag Christmas Pillows Decorative Christmas Tree Pillow Stuffed Tree Shaped Plush Pillow for Holiday Party Sofa Living Room Decoration (15.5 x 14.5 Green)
- Price
- $16.21
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
25
Est. top-5 brand share
59%
Top 20: 98%
Est. top-5 click share
31%
Top 20: 78%
Open market
37%
- Allorry18%
- RABUSOFA14%
- HYSEAS12%
- AACORS11%
- Aytipun5%
- Unittype4%
Demand
Christmas Pillow Covers 12x20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 206.8×
Search terms
Top Christmas Pillow Covers 12x20 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tree pillow17K/yr
- christmas pillow covers 12x20148K/yr
- 12x20 christmas pillow cover93K/yr
- christmas lumbar pillow47K/yr
- tree pillows6K/yr
- christmas lumbar pillow cover38K/yr
- white christmas pillows14K/yr
- 12x20 pillow cover christmas38K/yr
- cute christmas pillows13K/yr
- 12 x 20 christmas pillow cover22K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Pillow Covers 12x20
We read the reviews and the return reasons for every product selling here.
“Didnt fit.,not a good purchase”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Pillow Covers 12x20 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data