Christmas Pillow Covers
PassChristmas Pillow Covers scores 67 out of 100, a Pass. Shoppers spend an estimated $868K a year here, search demand grew +99.2% this quarter, and an estimated 3.4% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 4967
- Market size
- $868K/yr8.9M searches / yr
- 90-day growth
- +99.2%search demand this quarter
- Competition
- 23%top-5 click share · 58 brands · 65 sellers
Flapen Score
Christmas Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Pillow Covers is stronger. Inside it, weaker.
Market
The Christmas Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Pillow Covers 8.9M times last year and spent an estimated $868K. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +99.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.
- Searches, last 12 months
- 8.9M
- Growth, 90 days vs prior 90
- +99.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $868Ka year
- Peak month
- November455.1× the quietest month
- Top search term
- christmas pillow covers2.8M searches a year
02 · Price
A sale here is worth $17.20.
Listings sell for $17.20 on average, from $5.52 to $39.20. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 750 to 1,000 of them. At $17.20 that is $13K to $17K a year per listing.
- Average price
- $17.20inside the $15 to $100 sweet spot
- Price range
- $5.52–$39.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #5,248 within Decorative Pillows, Inserts & Covers. It carries 2,499 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 97%
- Out of stock, average day
- 8.4%
- Average rank
- #5,248in Decorative Pillows, Inserts & Covers
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,499per listing
- Listings tracked
- 79
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Christmas Pillow Covers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DFXSZ Christmas Tree Pillow Covers 18x18 inch Set of 2 Christmas Decoration Beige Soft Plush Faux Fur Jacquard Throw Pillows for Bedroom Sofa Holiday Festivals Winter Home Decor PTK006C18
- Price
- $16.61
- Rating
- 4.6/5
- Reviews
- 1,007
- Age
- 2y ago
Allorry Christmas Pillows Christmas Tree Pillow Set of 2 Cute Xmas Tree Shaped Plush Pillow Stuffed Christmas Decor for Party Home Sofa Cushion Bed Decorations(12.2 Inch) WL-006B
- Price
- $27.49
- Rating
- 3.9/5
- Reviews
- 177
- Age
- 1y ago
Memorywuu 5 Pcs Christmas Throw Pillows Xmas Tree Gingerbread Man Snowflake Pillow Stripe Candy Cane Peppermint Shape Cushion Stuffed Christmas Decoration for Home Sofa Bed Couch Party (Classic Color)
- Price
- $34.52
- Rating
- 2.9/5
- Reviews
- 61
- Age
- 2y ago
AQOTHES Christmas Plaid Decorative Throw Pillow Covers Red 18x18 Inches
- Price
- $13.87
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 5y ago
Allorry Christmas Pillow Covers 18x18 Set of 2 Beige Double Xmas Tree Pillow Covers Soft Plush Faux Fur Christmas Decorations for Xmas Winter Holiday Home Bedroom Sofa Cushion Cases PT-008C18
- Price
- $21.05
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 1y ago
Trending
estimated 90-day click momentum
Yuthsona Christmas Throw Pillows Candy Cane Pillow Xmas Fluffy Spiral Lollipop Plush Pillows Xmas Pillows Decor Winter Home Cushion for Sofa Windowsills Sofa Bedroom
- Price
- $11.68
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago
YOSICHY Plaid Christmas Pillow Covers 18x18 Buffalo Check Set of 4 Red Black Christmas Decorations Farmhouse Throw Pillow Covers Winter Holiday Linen Cushion Case for Home Sofa Couch Bed Chair
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 10mo ago
Kevin Textile Christmas Pillow Covers 18x18 Inch Set of 2 Interesting Christmas Tree Embroidery Soft Plush Faux Fur Decoration Pillowcases for Couch Sofa Holiday Festivals Winter Xmas Gift Dark Green
- Price
- $9.05
- Rating
- 4.8/5
- Reviews
- 219
- Age
- 1y ago
Yookeer 3 Pcs Christmas Throw Pillows Peppermint Candy White Snowflake Shape Cushion Ho Ho Rectangular Decorative Christmas Pillows Stuffed Plush Xmas Holiday Decorations for Bed Home Sofa Couch
- Price
- $18.59
- Rating
- 3.3/5
- Reviews
- 21
- Age
- 1y ago
SEGXCFL Christmas Pillow Covers Set of 2 Soft Plush Faux Fur Pillow Cases 3D Embroidered Decorative Couch Cover Home Decor Christmas Throw Pillow Covers 18x18 Beige Reindeer
- Price
- $18.26
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 11mo ago
Newest
by launch date
Livebee Vintage Christmas Pillow Cover 18x18 Holly Deer
- Price
- $26.70
- Rating
- 4.9/5
- Reviews
- 106
- Age
- 10mo ago
YOSICHY Plaid Christmas Pillow Covers 18x18 Buffalo Check Set of 4 Red Black Christmas Decorations Farmhouse Throw Pillow Covers Winter Holiday Linen Cushion Case for Home Sofa Couch Bed Chair
- Price
- $9.94
- Rating
- 4.8/5
- Reviews
- 328
- Age
- 10mo ago
YZJZEDS 2 Pack Winter Tree Christmas Pillow Covers 18x18in Christmas Green
- Price
- $11.23
- Rating
- 4.8/5
- Reviews
- 99
- Age
- 11mo ago
SEGXCFL Christmas Pillow Covers Set of 2 Soft Plush Faux Fur Pillow Cases 3D Embroidered Decorative Couch Cover Home Decor Christmas Throw Pillow Covers 18x18 Beige Reindeer
- Price
- $18.26
- Rating
- 4.8/5
- Reviews
- 249
- Age
- 11mo ago
Yuthsona Christmas Throw Pillows Candy Cane Pillow Xmas Fluffy Spiral Lollipop Plush Pillows Xmas Pillows Decor Winter Home Cushion for Sofa Windowsills Sofa Bedroom
- Price
- $11.68
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.
Brands
58 rising
Sellers
65
Est. top-5 brand share
37%
Top 20: 70%
Est. top-5 click share
23%
Top 20: 56%
Open market
60%
- Allorry14%
- DFXSZ10%
- AQOTHES5%
- SEGXCFL4%
- Memorywuu4%
- RABUSOFA3%
Demand
Christmas Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 455.1×
Search terms
Top Christmas Pillow Covers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- christmas pillow covers2.8M/yr
- christmas pillows1.7M/yr
- ralph lauren christmas decor1.1M/yr
- christmas throw pillows614K/yr
- christmas pillow448K/yr
- christmas table centerpieces437K/yr
- christmas throw pillow covers358K/yr
- holiday pillow covers136K/yr
- retro christmas decor123K/yr
- neutral christmas decor156K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Horrible quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Pillow Covers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data