Christmas Pillow Covers
PassChristmas Pillow Covers scores 67 out of 100, a Pass. Shoppers spend an estimated $868K a year here, search demand grew +99.2% this quarter, and an estimated 3.4% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 4967
- Market size
- $868K/yr8.9M searches / yr
- 90-day growth
- +99.2%search demand this quarter
- Competition
- 23%top-5 click share · 58 brands · 65 sellers
Flapen Score
Christmas Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Christmas Pillow Covers is stronger. Inside it, weaker.
Market
The Christmas Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Pillow Covers 8.9M times last year and spent an estimated $868K. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +99.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.
- Searches, last 12 months
- 8.9M
- Growth, 90 days vs prior 90
- +99.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $868Ka year
- Peak month
- November455.1× the quietest month
- Top search term
- christmas pillow covers2.8M searches a year
02 · Price
A sale here is worth $17.20.
Listings sell for $17.20 on average, from $5.52 to $39.20. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 750 to 1,000 of them. At $17.20 that is $13K to $17K a year per listing.
- Average price
- $17.20inside the $15 to $100 sweet spot
- Price range
- $5.52–$39.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$17K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #5,248 within Decorative Pillows, Inserts & Covers. It carries 2,499 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 97%
- Out of stock, average day
- 8.4%
- Average rank
- #5,248in Decorative Pillows, Inserts & Covers
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,499per listing
- Listings tracked
- 79
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Christmas Pillow Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
58 rising
Sellers
65
Top-5 brand share
37%
Top 20: 70%
Top-5 click share
23%
Top 20: 56%
Open market
60%
- Brand 114%
- Brand 210%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Christmas Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 455.1×
Search terms
Top Christmas Pillow Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas pillow covers2.8M/yr
- christmas pillows1.7M/yr
- ralph lauren christmas decor1.1M/yr
- christmas throw pillows614K/yr
- christmas pillow448K/yr
- christmas table centerpieces437K/yr
- christmas throw pillow covers358K/yr
- holiday pillow covers136K/yr
- retro christmas decor123K/yr
- neutral christmas decor156K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Horrible quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Pillow Covers questions
Answered from the same tracked data.