christmas picture frame
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.25avg listing price — sweet spot $15–$100
Review moat
Good603.49avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.22–$37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay$112K$112K/yr · 574K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas picture frame is a $112K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
christmas picture frame market data
- Units sold / yr
- 20K–25K
- avg 0–100/product
- Revenue / yr
- $325K–$406K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #8,674
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 68%
- Out of stock
- 53.0%
- Avg brand age
- 30 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
23
Top-5 brand share
49%
Top 20: 97%
Top-5 click share
32%
Top 20: 70%
Open market
46%
- party greeting13%
- FINE PHOTO GIFTS11%
- Isaac Jacobs10%
- Handicrafts Home9%
- HIKWADERY7%
- Neil Enterprises Inc.5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 135.2×
Top christmas picture frame search terms
- christmas picture frame141K/yr
- christmas frame70K/yr
- christmas frames40K/yr
- christmas photo frame34K/yr
- christmas picture frames32K/yr
- christmas frames 5x730K/yr
- christmas picture frame 5x710K/yr
- christmas frames 4x627K/yr
- christmas picture frame 4x616K/yr
- christmas picture frames 5x719K/yr
Top christmas picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
party greeting Merry Christmas Ceramic Photo Frame Winter Decorations Holiday Gifts Horizontally Used Christmas Gift 4x6inch Frame Suitable for Desktop Use(Black Merry Christmas)
party greeting$9.174.4★60 rev
Neil Enterprises Inc. Red Ornament Pewter Picture Frame
Neil Enterprises Inc.$21.774.6★264 rev
Handicrafts Home 5x7 Picture Frame Red Handmade Bone Inlay Photo Frame Tabletop or Wall Mount Decorative Frame for Desk Shelf Living Room or Bedroom
Handicrafts Home$16.394.6★2,979 rev
upsimples 5x7 Picture Frame Set of 3 Made of High Definition Glass for 5 x 7 Wall and Tabletop Display Thin Border Photo Frames for Home Decor Red
upsimples$12.084.7★3,341 rev
party greeting Christmas Picture Frame 4x6 Christmas Ceramic Photo Frame Decorations Holiday Christmas Xmas Gifts Vertically or Horizontally Suitable for Desktop Use (Snowflake)
party greeting$13.404.7★109 rev
Newest
by launch date
Ferrisland 4x4 Christmas Picture Frame Vintage Picture Frame Red Antique Ornate Frame Victorian Retro Decorative Photo Frames for Tabletop & Wall Baroque Home Decor Gift Ideas (Red 4 * 4)
Ferrisland$14.0248 rev
SunnyTong photo frame 1 piece natural white wooden frame border luminous effect pattern suitable for desktop horizontal or vertical display (Merry Christmas White 5x7 inch)
SunnyTong$10.0833 rev
Isaac Jacobs 4x4 Green Wreath Holiday Picture Frame Tabletop&Wall Display
Isaac Jacobs$16.5711 rev
Isaac Jacobs 4x4 Green & Gold Round Picture Frame with Ribbon Bow
Isaac Jacobs$17.0832 rev
Fun Memories 4x6 Enamel Picture Frame with HD-Tempered Glass Gold Metal Edge with Easel Vertical & Horizontal Display Wall and Tabletop Display Family Photo Gallery (Red Enamel 1P)
Fun Memories$15.00261 rev
Trending
90-day click momentum
POFATO Christmas Plaid Pattern 5x7 Picture Frame Wooden Picture Frames for Wall Hanging & Tabletop Decor Display 5x7 or 5x5 Picture Collage Family Weddings Christmas Photo Frame for Gift
POFATO$20.294.3★
Fun Memories 4x6 Enamel Picture Frame with HD-Tempered Glass Gold Metal Edge with Easel Vertical & Horizontal Display Wall and Tabletop Display Family Photo Gallery (Red Enamel 1P)
Fun Memories$15.004.6★
Kathfly 1 Pcs Green Velvet Picture Frame 4 x 6 Inch Vintage Photo Frame with Gold Metal Edge Horizontal & Vertical Mount for Poster Artwork Puzzles Tabletop Wall Display Christmas Home Office Decor
Kathfly$12.704.6★
BILXIM 4x6 Vintage Picture Frame Antique Green Ornate Bow Photo Frame for Wall Hanging or Tabletop Display Retro Home Decor Photo Gallery Art
BILXIM$19.404.6★
Ferrisland 4x4 Christmas Picture Frame Vintage Picture Frame Red Antique Ornate Frame Victorian Retro Decorative Photo Frames for Tabletop & Wall Baroque Home Decor Gift Ideas (Red 4 * 4)
Ferrisland$14.024.6★
What buyers say about christmas picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Great quality”
“Very nice color”
“Sturdy”
“very cute gift idea”
“This frame is a great addition to my Christmas Collection”
“Described perfectly”
“Fits 4x6 pic”
“Our pictures looked great”
What buyers complain about
“Cheap”
“Cheap”
“Red frame came chipped”
“Not a red color”
“Cheap painting with ragged edges”
“Cheap and flimsy”
“Size was slightly small for the card I was framing so I simply trimmed the card”
Top return reasons
Common questions
- Is christmas picture frame profitable to sell on Amazon United States?
- The niche generates $112K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the christmas picture frame niche?
- 22 brands and 23 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in christmas picture frame?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Frame Quality. The return rate is 4.4%.
- When does demand for christmas picture frame peak?
- Demand peaks in Nov–Dec; the busiest month runs 135.2× the quietest.
- What does it cost to enter the christmas picture frame niche?
- Listings span $6.22–$37.72; the average listing price is $16.25 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.