Skip to content

Christmas Necklace

Pass

Christmas Necklace scores 69 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +26.1% this quarter, and an estimated 2.6% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 11,240 Home & Kitchen niches · +20 vs the category median of 49
Market size
$1.4M/yr1.4M searches / yr
90-day growth
+26.1%search demand this quarter
Competition
34%top-5 click share · 30 brands · 37 sellers

Flapen Score

Christmas Necklace against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Necklace is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Necklace 1.4M times last year and spent an estimated $1.4M. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
6.1%
Market size, estimated
$1.4Ma year
Peak month
December98.1× the quietest month
Top search term
light up necklace99K searches a year

02 · Price

A sale here is worth $16.42.

Listings sell for $16.42 on average, from $5.48 to $43.66. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $16.42 that is $33K to $41K a year per listing.

Average price
$16.42inside the $15 to $100 sweet spot
Price range
$5.48–$43.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$41K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #3,357 within Favors. It carries 1,513 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#3,357in Favors
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,513per listing
Listings tracked
52

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Christmas Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

37

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

34%

Top 20: 70%

Open market

36%

  • Brand 117%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 63%

Demand

Christmas Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 98.1×

Search terms

Top Christmas Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up necklace99K/yr
  • christmas necklace319K/yr
  • light up necklace for kids26K/yr
  • christmas light necklace155K/yr
  • light necklace16K/yr
  • light up christmas necklace136K/yr
  • christmas necklaces60K/yr
  • christmas light up necklace67K/yr
  • christmas lights necklace69K/yr
  • christmas light necklace light up85K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Necklace

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Durability”
2.6%of orders come back
“Didn't last an hour”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Christmas Necklace questions

Answered from the same tracked data.