christmas necklace
Launch itA $1.4M/yr market growing +26.1% this quarter with returns at 2.6% — clears our launch bar.
Market size
Great$1.4M$1.4M/yr · 1.4M searches
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Price range
Great$5.48–$43.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,512.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, christmas necklace is a $1.4M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 69/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
christmas necklace market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #3,357
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 5.4%
- Avg brand age
- 40 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
37
Top-5 brand share
61%
Top 20: 92%
Top-5 click share
34%
Top 20: 70%
Open market
36%
- Sherr17%
- Traplace16%
- QZYL12%
- EOBOH8%
- Blowata8%
- Kannove3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 98.1×
Top christmas necklace search terms
- light up necklace99K/yr
- christmas necklace319K/yr
- light up necklace for kids26K/yr
- christmas light necklace155K/yr
- light necklace16K/yr
- light up christmas necklace136K/yr
- christmas necklaces60K/yr
- christmas light up necklace67K/yr
- christmas lights necklace69K/yr
- christmas light necklace light up85K/yr
Top christmas necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sherr 24 Pcs LED Blue Leis Light Up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$34.674.4★272 rev
QZYL 2 Pack Christmas Light Necklace Colorful Christmas Accessories 9 LED Bulbs Light Up Necklace with 3 Flash Modes Ugly Sweater Lights for Xmas New Year Party Favor Supplies Accessories
QZYL$8.674.5★625 rev
Christmas Lighting Up Necklace 1PCS Christmas Accessories Xmas Lights 3 Glow Modes Necklace with 8Pcs Colorful 3D Bulbs Christmas Party Favors for Xmas Decorations Ugly Sweater Holiday Gathering Decor
Traplace$5.594.4★340 rev
Blowata Christmas Light Necklace 3PCS Christmas Necklace with 3 Flash Modes Colorful Xmas Light up Decorations for Christmas Necklaces Party Favors Festival Party Supplies Ugly Sweater Decor
Blowata$10.954.5★249 rev
PINK TOWN Christmas Necklace Earrings Set Vintage Snowflake Drop Oil Necklace Earrings Multilayer Christmas Choker Xmas Jewelry for Women (Gold)
PINK TOWN$9.424.7★40 rev
Newest
by launch date
Blowata Christmas Necklace 1Pcs Light up Christmas Accessories with 9 Bulbs Colorful 3 Glow Modes Light Xmas Necklaces Ugly Sweater Costumes Accessories for Xmas Party Favor Festival Supplies
Blowata$6.93429 rev
Blowata Christmas Light Necklace 3PCS Christmas Necklace with 3 Flash Modes Colorful Xmas Light up Decorations for Christmas Necklaces Party Favors Festival Party Supplies Ugly Sweater Decor
Blowata$10.95249 rev
QZYL 2 Pack Christmas Light Necklace Colorful Christmas Accessories 9 LED Bulbs Light Up Necklace with 3 Flash Modes Ugly Sweater Lights for Xmas New Year Party Favor Supplies Accessories
QZYL$8.67625 rev
QZYL 4pcs Light Up Christmas Necklace Colorful Christmas Accessories for Women 9 LED Bulbs Necklaces with 3 Flash Modes Suitable for Xmas New Year Party Favor Supplies Accessories
QZYL$12.80209 rev
Christmas Lighting Up Necklace 1PCS Christmas Accessories Xmas Lights 3 Glow Modes Necklace with 8Pcs Colorful 3D Bulbs Christmas Party Favors for Xmas Decorations Ugly Sweater Holiday Gathering Decor
Traplace$5.59340 rev
Trending
90-day click momentum
Sherr 24 Pcs LED Rainbow Leis Light up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$30.914.4★
Sherr 24 Pcs LED Blue Leis Light Up Wedding Hawaiian Leis Flower Necklace with LED Lights Beach Tropical Carnival Party Wedding Supplies Luau for Masquerade
Sherr$34.674.4★
Chaolr Light Up LED Necklaces for Women - 16 Color Changing USB Rechargeable Flashing Pendant Disco Party Rave Festival Jewelry Electronic Light Up Necklace
Chaolr$13.263.9★
JICASTO LED Disco Ball Earrings and Necklaces 2 Pcs 70s 80s Light up Disco Ball Set for Disco Party Favors Dance Accessories Women Halloween Costume (Transparent)
JICASTO$11.544.2★
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
PAVOI$13.744.4★
What buyers say about christmas necklace
What buyers praise and complain about, mined from review topics.What buyers love
“FUN FOR ANY PARTY”
“Glow great”
“Great quality, nice dainty necklace”
“Excellent value”
“Colors are pretty”
“Exactly as pictured”
“not break immediately”
“Gift”
“Easy to use”
“Long lasting battery- super affordable”
What buyers complain about
“Didn't last an hour”
“Big”
“Also not very bright”
“quality is low”
“Did not work”
“Terrible battery life”
“Chain is short”
“Looks more expensive than what I paid”
“were different colors”
“a diamond already fell out”
Top return reasons
Common questions
- Is christmas necklace profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 52 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.1%. Flapen's verdict: Launch it (69/100).
- How competitive is the christmas necklace niche?
- 30 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in christmas necklace?
- Top complaints mined from reviews: Durability, Size-Overall, Brightness/Shine/Glow. The return rate is 2.6%.
- When does demand for christmas necklace peak?
- Demand peaks in Nov–Dec; the busiest month runs 98.1× the quietest.
- What does it cost to enter the christmas necklace niche?
- Listings span $5.48–$43.66; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 1,513 reviews — the moat a new listing must climb.