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Christmas Leis

Pass

Christmas Leis scores 65 out of 100, a Pass. Shoppers spend an estimated $34K a year here, search demand grew >1,000% this quarter, and an estimated 5.1% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$34K/yr21K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
49%top-5 click share · 19 brands · 21 sellers

Flapen Score

Christmas Leis against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Leis is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Leis market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Leis 21K times last year and spent an estimated $34K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
9.3%
Market size, estimated
$34Ka year
Peak month
December221.9× the quietest month
Top search term
christmas leis13K searches a year

02 · Price

A sale here is worth $17.99.

Listings sell for $17.99 on average, from $5.86 to $49.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $17.99 that is $0 to $2K a year per listing.

Average price
$17.99inside the $15 to $100 sweet spot
Price range
$5.86–$49.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,990 within Favors. It carries 23 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#2,990in Favors
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
23per listing
Listings tracked
27

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Christmas Leis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

34%

  • Brand 138%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Christmas Leis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMayJunJulAugSepOctNovDecJanMarMayJun

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 221.9×

Reviews and returns

What reviews say buyers love and hate about Christmas Leis

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
5.1%of orders come back
“OK, could of went to the dollar store, it would of been cheaper”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Christmas Leis questions

Answered from the same tracked data.