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Christmas Lantern

Fail

Buyers convert on only 0.2% of searches, so Christmas Lantern is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$11K/yr210K searches / yr
90-day growth
+61.7%search demand this quarter
Competition
47%top-5 click share · 15 brands · 17 sellers

Flapen Score

Christmas Lantern against its category

The dotted line is the Home & Kitchen average. Past it, Christmas Lantern is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Lantern market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Lantern 210K times last year and spent an estimated $11K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+61.7%
Conversion, latest week
0.2%
Market size, estimated
$11Ka year
Peak month
December241.6× the quietest month
Top search term
christmas lantern110K searches a year

02 · Price

A sale here is worth $27.18.

Listings sell for $27.18 on average, from $11.52 to $55.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.18 that is $0 to $3K a year per listing.

Average price
$27.18inside the $15 to $100 sweet spot
Price range
$11.52–$55.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #1,050 within Candleholders. It carries 206 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
24.6%
Average rank
#1,050in Candleholders
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
206per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Christmas Lantern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

17

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

38%

  • Brand 124%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Christmas Lantern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 241.6×

Search terms

Top Christmas Lantern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas lantern110K/yr
  • christmas lanterns78K/yr
  • christmas tree snow globe22K/yr
  • snowman snow globes that light up128/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Lantern

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Christmas Lantern questions

Answered from the same tracked data.