christmas lantern
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.18avg listing price — sweet spot $15–$100
Review moat
Great206.29avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.52–$55.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Great+61.7%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$11K$11K/yr · 210K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, christmas lantern is a $11K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
christmas lantern market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $82K–$109K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,050
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 53%
- Out of stock
- 24.6%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
47%
Top 20: 100%
Open market
38%
- Honoson24%
- Eldnacele13%
- HUIROBO7%
- WOKEISE7%
- Yongmao6%
- YBB5%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +61.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 241.6×
Top christmas lantern search terms
- christmas lantern110K/yr
- christmas lanterns78K/yr
- christmas tree snow globe22K/yr
- snowman snow globes that light up128/yr
Top christmas lantern products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pcs 14 Inch Christmas Lanterns Decorative Outdoor for Porch with LED Candle Pine Cones Holly Berry Metal Hanging Vintage Lantern with Plaid Ribbon Bow for Indoor Home Table Deco(White Plaid)
Honoson$36.955.0★3 rev
Eldnacele 12 Christmas Snow Globe Lantern Snowman with Music & Timer USB Lined/Battery Operated Lighted Water Glittering Lantern for Christmas Festival Decoration Gifts Snowman
Eldnacele$12.494.7★1,201 rev
2 Pcs 14 Inch Christmas Lanterns Decorative Outdoor for Porch with LED Candle Pine Cones Holly Berry Metal Hanging Vintage Lantern with Plaid Ribbon Bow for Indoor Home Table Deco(Berry)
Honoson$36.395.0★3 rev
3 Pack Christmas Lanterns with Glittering Effects Battery Operated Spinning Glittering Lantern Christmas Decorations
HUIROBO$11.524.0★5 rev
Metal Christmas Vintage Candle Lanterns with Led Light Red Ribbon Decorative Hanging Lantern for Indoor Outdoor Decorations Party Gift Christmas Porch Decor WOKEISE
WOKEISE$31.174.6★164 rev
Newest
by launch date
CLTTCLLCT Christmas Night Light 17.5oz Mason Jar Lantern with LED Light Ornament 2-in-1 Christmas Decorations for Home Birthday Gift for Women and Friend Festive Home Decor
CLTTCLLCT$19.783 rev
Taman Christmas Lantern 15 Decorative Hanging Candle Lantern Metal Vintage Light Battery Operated for Outdoor Christmas Patio Garden Table Party Decor 1 Pack
taman$13.512 rev
Yongmao Christmas Lantern Decorative with LED Candle Pine Holly Berry Red Decorative Hanging Lanterns for Indoor Outdoor Garden Christmas Home Decor(2 Pack)
Yongmao$25.0636 rev
2 Pcs 14 Inch Christmas Lanterns Decorative Outdoor for Porch with LED Candle Pine Cones Holly Berry Metal Hanging Vintage Lantern with Plaid Ribbon Bow for Indoor Home Table Deco(White Plaid)
Honoson$36.953 rev
2 Pcs 14 Inch Christmas Lanterns Decorative Outdoor for Porch with LED Candle Pine Cones Holly Berry Metal Hanging Vintage Lantern with Plaid Ribbon Bow for Indoor Home Table Deco(Berry)
Honoson$36.393 rev
Trending
90-day click momentum2 Pcs 14 Inch Christmas Lanterns Decorative Outdoor for Porch with LED Candle Pine Cones Holly Berry Metal Hanging Vintage Lantern with Plaid Ribbon Bow for Indoor Home Table Deco(Berry)
Honoson$36.395.0★
2 Pcs 14 Inch Christmas Lanterns Decorative Outdoor for Porch with LED Candle Pine Cones Holly Berry Metal Hanging Vintage Lantern with Plaid Ribbon Bow for Indoor Home Table Deco(White Plaid)
Honoson$36.955.0★
3 Pack Christmas Lanterns with Glittering Effects Battery Operated Spinning Glittering Lantern Christmas Decorations
HUIROBO$11.524.0★
Metal Christmas Vintage Candle Lanterns with Led Light Red Ribbon Decorative Hanging Lantern for Indoor Outdoor Decorations Party Gift Christmas Porch Decor WOKEISE
WOKEISE$31.174.6★
Christmas Snow Globe Water Lantern with Snowman Choir Scene Battery Operated or USB Powered Musical Lighted Holiday Decoration for Tabletop Display for Family and Friends
XPSCOCO$20.374.7★
What buyers say about christmas lantern
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
“Loved this lantern”
“Great price for the three of them in my opinion”
“Loved that they changed colors”
“A perfect gift”
“Fun and easy to use for young kids”
“Batteries lased a fairly long time”
What buyers complain about
“Small”
Top return reasons
Common questions
- Is christmas lantern profitable to sell on Amazon United States?
- The niche generates $11K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the christmas lantern niche?
- 15 brands and 17 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in christmas lantern?
- Top complaints mined from reviews: Size-Overall. The return rate is 4.9%.
- When does demand for christmas lantern peak?
- Demand peaks in Nov–Dec; the busiest month runs 241.6× the quietest.
- What does it cost to enter the christmas lantern niche?
- Listings span $11.52–$55.12; the average listing price is $27.18 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.